Как открыть ресторан: How to open a restaurant

Министерство науки и высшего образования Российской Федерации 

НОВОСИБИРСКИЙ ГОСУДАРСТВЕННЫЙ ТЕХНИЧЕСКИЙ УНИВЕРСИТЕТ 

 
 
 
 
Е.Ю. КАМЫШЕВА, 
Е.С. РАХМЕТОВА, К.Д. ШАБУНИНА 
 
 
 
 
КАК ОТКРЫТЬ РЕСТОРАН 
 
 
HOW TO OPEN  
A RESTAURANT 
 
Утверждено 
Редакционно-издательским советом университета  
в качестве учебного пособия 
 
 
 
 
 
 
 
 
НОВОСИБИРСК 
2018 

ББК 81.432.1-7-923 
        К 189 
 
Рецензенты: 
И.В. Колмогорова, канд. пед. наук, доцент, заведующий кафедрой 
теории и практики германских языков Шадринского государственного 
педагогического университета; 
А.Г. Балобанова, канд. фил. наук, ст. преподаватель кафедры 
иностранных языков Новосибирского государственного технического 
университета 
 
Камышева Е.Ю.  
К 189  
Как открыть ресторан: How to open a restaurant: учебное 
пособие / Е.Ю. Камышева, Е.С. Рахметова, К.Д. Шабунина. – 
Новосибирск: Изд-во НГТУ. – 100 с.  

ISBN 978-5-7782-3723-0 

Учебное пособие «Как открыть ресторан. How to open a restaurant» пред
назначено для практических занятий по английскому языку студентов 1 курса 
направления подготовки 19.03.04 «Технология продукции и организация общественного питания: профиль: Технология и организация ресторанного сервиса», 38.03.02 «Менеджмент: профиль: Менеджмент в индустрии питания». 

Цель учебного пособия – формирование иноязычной коммуникативной 

компетенции для решения задач межличностного взаимодействия в сфере общепрофессионального общения. 
Учебное пособие состоит из 8 разделов: «Reasons to open a restaurant», 
«Restaurant service styles», «Choosing a restaurant concept», «Carving your niche», 
«Writing a business plan», «Choosing a location», «Hiring employees», «Marketing 
and promotion».  
Каждый раздел пособия содержит тематические текстовые материалы и 
разработанный к ним комплекс заданий, нацеленный на развитие языковых, 
речевых и коммуникативных умений и навыков. Изучение тематического материала завершается выполнением заданий творческого характера в устной или 
письменной форме. 
Учебное пособие может использоваться как в аудиторном режиме работы, 
так и в самостоятельной работе обучающихся. 
 
Работа выполнена на кафедре иностранных языков НГТУ 
 
ББК 81.432.1-7-923 

ISBN 978-5-7782-3723-0 
© Камышева Е.Ю., Рахметова Е.С., 
  
    Шабунина К.Д., 2018 
 
© Новосибирский государственный  
 
    технический университет, 2018 

ПРЕДИСЛОВИЕ 

Учебное пособие предназначено для практических занятий по ан
глийскому языку студентов первого курса направлений подготовки 
19.03.04 – «Технология продукции и организация общественного питания: профиль: Технология и организация ресторанного сервиса», 
38.03.02 – «Менеджмент: профиль: Менеджмент в индустрии питания». 

Цель учебного пособия – формирование иноязычной коммуника
тивной компетенции для решения задач межличногостного взаимодействия в сфере общепрофессионального общения. 
Учебное пособие структурировано с учетом принципов системности, однотипности, дидактической, познавательной и коммуникативной ценности тематического материала.  
Учебное пособие состоит из 8 разделов (Units): 
Unit 1. Reasons to open a restaurant 
Unit 2. Restaurant service styles 
Unit 3. Choosing a restaurant concept 
Unit 4. Carving your niche 
Unit 5. Writing a business plan 
Unit 6. Choosing a location 
Unit 7. Hiring employees 
Unit 8. Marketing and promotion 
Каждый раздел содержит базовый (текст A) и дополнительный 

текст (текст B), разработанный к ним комплекс языковых, речевых и 
коммуникативных заданий поискового, проблемного, творческого характера.   

Языковые задания ориентированы на совершенствование лексико
грамматических навыков. Речевые задания направлены на развитие 
навыков владения различными видами чтения аутентичных текстов 
общепрофессионального характера (ознакомительное, поисковое, изу

чающее) с целью аналитико-синтетической переработки извлекаемой 
информации. Коммуникативные задания нацелены развитие коммуникативных умений устной и письменной речи в рамках выбранного 
направления подготовки.  
Комплекс заданий позволяет сочетать различные формы работы: 
индивидуальную, парную, групповую, фронтальную. Задания могут 
выполняться полностью или выборочно, самостоятельно или под руководством преподавателя, что позволяет реализовать разноуровневый 
и дифференцированный подход к овладению английским языком.  

Содержание учебного пособия может служить как основным, так и 

дополнительным материалом практических занятий по английскому 
языку.  
Учебное пособие рассчитано на 72 часа (36 аудиторных часов и  
36 часов самостоятельной работы).  
Учебное пособие может использоваться как в аудиторном режиме 
работы, так и в самостоятельной работе обучающихся.  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Unit 
1 
 

REASONS TO OPEN A RESTAURANT 

 
 
 LEAD IN 

 
 Have you ever dreamt of being your own boss?  
 Do you like the idea of leading a team and creating something out of 
nothing? 
 Do you enjoy food? People? Business? 
 Would you like to become a Millionaire? Why? 
 
 
 READING & COMPREHENSION 

 
1. Read the text and match the titles with the paragraphs. 

A) You are a generally patient person 
B) You are a people person 
C) You have got what it takes?  
D) You like the business aspect  
E) You don’t mind long hours 
F) You are self-motivated 
 

Five reasons to open your own restaurant 

You may be ready to open your own restaurant! Owning a restaurant is 
a lot of work, but for many people, it is worth it. A successful restaurant 
owner needs to have some business sense. Patience, always a virtue, is also 
another important asset in owning your own business, as is good people 
skills. Finally, if you don’t mind long work hours, opening your own 
restaurant may be the career choice for you. 

(1) … … … … …  
Many people who enjoy cooking think they should open their own 
restaurant. Unfortunately, what they do not realize is that a restaurant is 
more than just slinging hash and serving customers. It involves 
bookkeeping, accounting, marketing, sales, human resources-often times all 
done by the same person- the restaurant owner. If you gravitate toward a 
business career, you like crunching numbers, you like keeping books, 
interacting with salespeople as well as customers then a job as a restaurant 
owner may be your calling. 
As your business grows, you may be able to outsource some of these 
duties, but you should always know what’s going on with every part of your 
restaurant. 
(2) … … … … …  
Unlike the stories, you might see on Food Network, most restaurant 
owners do not become millionaire celebrities. If you open a new restaurant 
with the thought that it will make you rich, think again. Success comes with 
perseverance, which starts with patience. One of the reasons so many 
restaurants close within the first years of opening the restaurant is that 
people get tired of working long hours and not seeing immediate results. 
Ask any successful restaurateur what their early years of business were like, 
and most likely it will sound something like 80 hour work weeks, no 
holidays, no vacation. 
Building a new business into something solid and long lasting takes up o 
lot of time. 
(3) … … … … …  
No one is going to care about your restaurant as much as you do. That is 
why it’s important that you put your heart and soul into it, in order to stay 
motivated when problems arise or business is slow. Not all people are cut 
out to be their own boss. It is often a lot harder to motivate yourself, than if 
you had someone else telling you what to do. Of course, many people thrive 
on being in charge, which is what makes opening their own restaurant an 
ideal career move. 
(4) … … … … …  
A restaurant owner is a jack-of-all-trades, and when problems arise you 
have to deal with them. Even if it’s on a day off or during a vacation (if you 
are lucky enough to get a vacation). Therefore, it’s important that your 

family is okay with your long hours as well. This can be hard with a spouse 
and children. Are you comfortable missing your kid’s sports games or dance 
recitals because the ice machine is broken and the sous chef called in sick? 
Before you open a new restaurant, consider the impact it will have on your 
family. 
Of course, as the boss, you can always bring your kids to work, and 
many family-operated restaurants stay open for decades. 
(5) … … … … …  
A restaurant falls into the hospitality category. If you do not like to 
interact with the public, this may not be the ideal field for you. As the 
owner, you represent your business 24/7, even when you aren’t in the 
restaurant. Therefore it is important that you should be pleasant and cordial 
to people. You will also have to deal with upset customers from time to 
time, and knowing how to handle their complaints effectively is also 
important for your restaurant’s reputation. 

(read more: https://www.thebalancesmb.com/five-reasons-to-open-your-own-restaurant-2888621) 

2. Make the collocations by matching the words 1 – 10 with the words 
A – J. 

1. work 
A
a new business 
2. gravitate  
B
a lot of time 
3. successful 
C
towards a business career 
4. build 
D
with customers 
5. take up 
E
long hours 
6. have  
F
with the problems 
7. to be 
G
heart and soul into … 
8. put 
H
restaurateur 
9. interact 
I
good business sense 
10. to deal  
J
self-motivated 

3. Complete the sentences with the collocations given in activity 2. Use 
the collocations in the correct form.  

1. You love the idea of  … … … … … .  
2. If you … … … … … you need proper, professional experience – 
learn about all the pitfalls of running a restaurant.  

3. If you like making decisions and are confident you can be 
… … … … … .  
4. There is no point thinking you can run a successful restaurant (unless 
you have deep pockets filled with money and will employ a crack team) if 
you don’t … … … … … .  
5. It's extremely important to be transparent when you … … … … … – 
especially if it's about a mistake or error caused by you or your product.  
6. Many of the formalities, of course, … … … … … and efforts.  
7. The restaurateurs regularly … … … … … including weekends.  
8. In their business they put particular emphasis on cooperation to 
… … … … … of a financial nature.  
9. The philosophy is to encourage the business persons to use their own 
initiative and … … … … … .  
10. To … … … … … is about developing a continually evolving 
understanding of the ever-changing dynamics of the local, national and 
international business climate. 

4. Match the words given in the box with their definitions. 

 

competitive 
purposeful 
ambitious 

a good leader 
a risk taker 
a good communicator 
think outside the box 

indecisive 
hardworking 
motivated 

 

 
1. … … … … … work with a lot of efforts.  
2. … … … … … have problems making a decision.  
3. … … … … … think differently or in a new way.  
4. … … … … … want to be more successful than others.  
5. … … … … … wants to be successful or powerful.  
6. … … … … … want to achieve something.  
7. … … … … … person who does things which are dangerous.  
8. … … … … … person who has the qualities to manage a group of 
people. 

9. … … … … … person who can express ideas or feeling clearly to 
others. 
10. … … … … … shows a determination or resolve. 

5. Answer the questions. 

 Which qualities do you think you have?  
 What qualities are important for starting your own business? 

6. Match the words in bold in sentences 1 – 7 with the meanings  
A – E. One meaning can be matched with two sentences. 

1. You don’t have to be rich to become a millionaire. 
2. If you want to be successful, you have to work hard. 
3. You must have clear idea of what you want to do. 
4. You should enjoy your work. 
5. You should not take too many holidays. 
6. You shouldn’t take too many holidays. 
7. You mustn’t worry about what other people think of you. 
 
A). It’s a good idea. 
B). It is not necessary. You don’t need to do this. 
C). It’s necessary. You have no choice. 
D). It’s important that you don’t do this. 
E). It’s not a good idea. 

7. Are the statements True or False? Give the reasons. 

1. To open the restaurant you need to have a business sense. 
2. Everybody who enjoys cooking is ready to start his own restaurant 
business. 
3. Success in restaurant business comes in the first years. 
4. Successful restaurant owners work no longer than 36 hours a week. 
5. Opening the own restaurant is an ideal way to make a successful 
career for people who want to be in charge. 
6. The restaurant owner has to deal with problems when they arise. 

 SPEAKING 

 
1. Have you got what it takes to be a successful restaurant owner? Try 
the survey to find out.  
Add up the number of points (0, 1, 2) for each answer. Use your total 
to find out if you work like a successful restaurant owner. 

1. When your boss goes on holiday, do you: 
A) come in later and leave earlier? 
B) work as normal? 
C) work harder – you want to impress your boss’s boss? 
2. You see your dream job advertised. Unfortunately, it takes for five 
specific skills and you’ve only got two. Do you: 
A) resolve to get at least two more of the skills in the near future, so 
you can apply next time? 
B) apply for the job anyway, focusing on the skills you’ve got and 
ignoring the ones you haven’t? 
C) not apply – what’s the point of being rejected again? 
3. You have gone to a meeting across town, but your client is keeping 
you waiting. Do you: 
A) get angry – why should you want for anyone? 
B) use the time to phone a friend? 
C) use the time to make work-related calls? 
4. If you don’t like a job, do you: 
A) leave – nobody should have to work all the time? 
B) leave as soon as you’ve got a better job, or have the finance to 
start your own business? 
C) do nothing – all jobs are miserable? 
5. You are helping a friend out in their clothes shop. The store closes at 
6p.m. At 5.55p.m. a woman rushes in saying she is looking for a dress to 
wear for a party. Do you: 
A) tell her you are closing and shut up shop? 
B) tell her you’ve got nothing in her size? 
C) tell her you’ve got some in stock and show her?