Деловой английский язык
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Основная коллекция
Тематика:
Английский язык
Издательство:
РГЭУ (РИНХ)
Год издания: 2019
Кол-во страниц: 114
Дополнительно
Вид издания:
Учебное пособие
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-7972-2632-1
Артикул: 861271.01.99
Учебное пособие включает практические материалы для проведения занятий по дисциплине «Деловой английский язык» на пороговом продвинутом уровне (B2). Цель пособия - актуализировать знания норм, стереотипов и правил речевого поведения, принятых у англоязычных представителей на международной арене, а также сформировать умения и навыки устного и письменного предъявления информации по заданным темам в сферах бизнеса. Пособие построено на модульном принципе обучения и состоит из пяти модулей, в которых описываются особенности лексического и грамматического стиля деловой коммуникации на английском языке. Предложенные аутентичные материалы и лексико-грамматические задания дают возможность бакалавру овладеть различными речевыми стратегиями и тактиками устного и письменного предъявления информации; понимать общее содержание сложных научно-профессиональных и газетно-публицистических текстов на абстрактные и конкретные темы. Рекомендуется для студентов бакалавриата, изучающих английский язык делового общения, по направлению «Экономика».
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МИНИСТЕРСТВО НАУКИ И ВЫСШЕГО ОБРАЗОВАНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ РОСТОВСКИЙ ГОСУДАРСТВЕННЫЙ ЭКОНОМИЧЕСКИЙ УНИВЕРСИТЕТ (РИНХ) Ю.А. Петрова, О.Н. Васичкина, С.В. Самарская Деловой английский язык Учебное пособие Ростов-на-Дону Издательско-полиграфический комплекс РГЭУ (РИНХ) 2019
УДК 81 ББК 81.2я73 П 30 Петрова, Ю.А. П 30 Деловой английский язык : учебное пособие / Ю.А. Петрова, О.Н. Васичкина, С.В. Самарская. – Ростов н/Д : Издательско-полиграфический комплекс Рост. гос. экон. ун-та (РИНХ), 2019. – 114 с. ISBN 978-5-7972-2632-1 Учебное пособие включает практические материалы для проведения занятий по дисциплине «Деловой английский язык» на пороговом продвинутом уровне (B2). Цель пособия – актуализировать знания норм, стереотипов и правил речевого поведения, принятых у англоязычных представителей на международной арене, а также сформировать умения и навыки устного и письменного предъявления информации по заданным темам в сферах бизнеса. Пособие построено на модульном принципе обучения и состоит из пяти модулей, в которых описываются особенности лексического и грамматического стиля деловой коммуникации на английском языке. Предложенные аутентичные материалы и лексикограмматические задания дают возможность бакалавру овладеть различными речевыми стратегиями и тактиками устного и письменного предъявления информации; понимать общее содержание сложных научнопрофессиональных и газетно-публицистических текстов на абстрактные и конкретные темы. Рекомендуется для студентов бакалавриата, изучающих английский язык делового общения, по направлению «Экономика». УДК 81 ББК 81.2я73 Рецензенты: Гринченко Л.В., доцент кафедры теории и практики английского языка ИФЖиМКК ЮФУ; Черемина В.Б., доцент кафедры иностранных языков для экономических специальностей РГЭУ (РИНХ). Утверждено в качестве учебного пособия редакционно-издательским советом РГЭУ (РИНХ). ISBN 978-5-7972-2632-1 © Петрова Ю.А., Васичкина О.Н., Самарская С.В., 2019 © РГЭУ (РИНХ), 2019.
Content Introduction……………………………………………………… PART 1. Practice your business language……………………... Module 1. Companies, employers & job seekers………………… UNIT 1. Business Résumé……………………………………….. UNIT 2. Company & Community………………………………... Module 2. Different types of business communication…………… UNIT 3. Communication…………………………………………. UNIT 4. Making meetings effective……………………………… UNIT 5. Telephoning & Business calls…………………………... UNIT 6. Preparation for a negotiation……………………………. UNIT 7. Positive and neutral messages used in business communication…..………………………………………………... PART 2. Language Study…………………………………...…... Module 3. Parts of Speech…………………………………….….. UNIT 1. Nouns……………………...……………………………. UNIT 2. Pronouns………………………………..……………….. UNIT 3. Verbs……………………………………………………. UNIT 4. Adjectives……………………………………………….. UNIT 5. Adverbs…………………………………………………. UNIT 6. Prepositions……………………………...……………… UNIT 7. Revision & Extension Test………..…………………… Module 4. Conditional Sentences………………………………… UNIT 1. Conditionals 1…………………………………………... UNIT 2. Conditionals 2………………………………...………… UNIT 3. Conditionals 3………………………………...………… UNIT 4. Revision & Extension Test……………………………… PART 3. Business news style…………………………………… Module 5. Referencing Journal’s/Magazine’s Articles………….. APPENDIX 1. Useful to know…………………………............... APPENDIX 2. How to Write Business Proposals……………….. APPENDIX 3. Acronyms / abbreviations / aphorisms / expressions in business language…………………………………. Business Vocabulary……………………….……………………. 4 5 5 5 8 13 13 16 21 27 31 38 38 38 48 50 55 58 61 63 65 67 71 74 79 82 82 95 98 99 105
Introduction Nowadays it is impossible to imagine our life without business development, innovations, technologies etc. Much attention is paid to scientific development at the level of higher education. Business English Language is proved to be the main contemporary means of communication in the field of research, development and science. That is why bachelor and master students must be able to read and understand business documents and business communication. This textbook can be regarded as a guide to reading business texts in various sciences, particularly in Economics, demonstrates how to communicate correctly in the world of business. The textbook consists of 5 modules, 3 appendixes and vocabulary. Each module contains valuable information for bachelors and masters about communicative skills needed in the field of business English as well as tasks for skill development of the referencing articles in business news style and tasks providing reading comprehension, vocabulary work with scientific and professional articles. The first part of the textbook provides texts, selected to make all bachelors and masters get interested in the topics discussed, irrespective of their specialty and qualification. These recommendations will be quite useful in the course of „Business English‟ for studying business documents, oral business negotiation skills and leading business conversations according to the crosscultural differences of foreign partners. Studding business vocabulary will help students improve their business language and promote their future careers. The second part of the textbook is devoted to grammatical issues and peculiarities, which play a great role in Business Communication. It is important to learn how to identify parts of speech in the sentence. Great attention is paid to the usage of Conditionals and ability to build conditional sentences, which express factual implications, or hypothetical situations and their importance in business documents and oral business communication. Learning parts of speech and conditionals help you develop the working vocabulary necessary to discuss and study the language. Being able to do so, however, will help you punctuate correctly and choose precise words for clear, powerful writing and talking in Business World.
PART 1. Practice your business language Module 1. Companies, employers & job seekers UNIT 1. Business Résumé Speaking Explain the following statements and make up sentences with the highlighted words. 1. Your résumé is one of your most important tools for finding and winning a great job. 2. Your résumé describes what you can do and how well you can do it for an employer. 3. Employers are swamped with résumés from other job seekers, and only a well-written, high-impact résumé can set you apart. 4. A great résumé convincingly presents your unique set of skills and experience on paper so that an employer invites you to an interview. Reading Read the article and give your own opinion on it. Different Types of Résumé 1 You can choose to create your résumé in any of three styles and pick from two alternative formats for their presentation. The three types of résumés are chronological, functional, and hybrid. The two alternative formats are electronic and Internet. 2 The hybrid résumé, also called the “combination résumé,” attempts to combine the best elements of both the chronological and functional formats. It includes a brief history of your work record and a detailed description of your functional qualifications. Typically, you position the work history section after the presentation of your qualifications so that recruiters can quickly scan and evaluate your skills and experience. 3 A functional résumé is a description of what you can do, arranged according to how well you can do it. Its organizing principle is your capabilities, not a chronology of your experience. In effect, a functional résumé leads with your strength by focusing on your skills
and abilities, regardless of when you applied them in your career. The details of your employment history are included only to the extent that they illustrate your functional expertise. 4 The electronic résumé is a special format designed for the high-tech environment prevalent in human resource departments today. Many employers now rely on computer-based résumé management systems to store and organize the résumés they receive from candidates. These systems require that your paper résumé be converted into information that a computer can accept and use. 5 A growing number of employers are also using the Internet to acquire résumés from candidates. They post their open positions at their own Web sites and at commercial recruitment sites and even ask that responses to print advertisements be sent to a designated e-mail address. When you use the Internet to apply for these openings or to transmit your résumé, you gain the advantage of speed. Your credentials arrive at the employer‟s human resource department where they can be processed and evaluated while the résumés of other job seekers are still working their way through the mail. 6 Even if you‟re not actively job hunting, a great résumé can help you achieve career success. It‟s an effective tool for measuring your progress in acquiring new skills and experience. Today, employment security largely depends on how deep and how current your occupational skills and knowledge are. Match the title with the abstract (1–6). 1. The hybrid résumé. 2. The electronic résumé. 3. The Internet résumé. 4. Describing Different Types of Résumés. 5. Promoting your credentials. 6. The functional résumé. Vocabulary Read the text below and finish these extracts by completing each one with nouns from the box that collocate with the words in the bold. Career; process; workplace; work; résumé; type. Writing a (1)__________ can seem a bit intimidating, whether you‟re a first-time job seeker or a seasoned (2)___________ veteran, a
skilled technician or a senior executive. The (3)____________ is, however, something anyone can accomplish, and everyone should. Yes, it will take a little time and effort; but no, you don‟t need a degree in English or a background in (4)_________counseling to prepare an effective résumé. Creating a great résumé simply requires careful preparation, attention to detail, selection of the right (5)________ of résumé for your work background and objective, and thorough follow-through. Do these things, and you‟ll produce a résumé that can open the door to exciting new (6)________opportunities and position you for continuous career advancement. Match the words (1-6) with the definitions (a-f) make your own sentences by using the words. 1) workplace, 2) job, 3) employee, 4) education; 5) résumé 6) career a) a brief written account of personal, educational, and professional qualifications and experience, as that prepared by an applicant for a job; b) the regular work that a person does to earn money4 c) an occupation or profession, especially one requiring special training, followed as one‟s lifework; d) a person employed for wages or salary, especially at non-executive level; e) a place where people work, such as an office or factory; f) the process of receiving or giving systematic instruction, especially at a school or university. Writing Read the practicing the principles of writing a great résumé and write your own according to the sample bellow. Every great résumé has six core elements, all of which must be present for it to be complete and effective: 1. Contact information. 2. Objective. 3. Experience. 4. Accomplishments. 5. Education. 6. Professional affiliations and awards.
Sample Résumé Peter Jenkins 25456 NW 72nd Avenue Portland, Oregon 97026 503687-9812 pjenkins@happymail.com. Objective Become an Executive Producer in an established recording studio. Work Experience 2004–2008 · Lead singer in a band which toured North America. · Responsibilities included arranging music and recording live performances. · After two years, managed entire group and bookings. 2008–2010 · Producer at Sound Mixers Aligned studios in San Diego, California. · Collaborated with a wide range of musicians to help produce demo recordings for major recording labels. · Developed sound profiles recording setups for small to large ensembles. · Became accomplished on a wide range of audio software packages. 2010 – Present · Director of artist relations at Spooky People Studios. · Responsible for establishing a solid working relationship with our artists while meeting the needs of Spooky People Studios. Education 2000–2004 Bachelor of Science University of Memphis, Memphis, Tennessee. Additional Skills Fluent in Spanish and French Expert in Office Suite and Google Documents References Available upon request UNIT 2. Company & Community Speaking Discuss how acceptable you find the following gifts from a seller to a corporate buyer. Explain why? 1. a corporate pen, 2. lunch in a good restaurant,
3. a free sample of the product, 4. a case of champagne, 5. a free weekend „seminar‟ on a yacht, 6. cash, 7. employing a relative. With a partner, make a conversation between a dissatisfied customer and a salesperson. First decide what the customer bought, and make a list of promises the salesperson made. Use reporting verbs from the boxes, as in the example. 1. Verbs with me, e.g. you told me (that)... Tell / promise / assure /ask 2. Verbs without me, e.g. you said (that)… Say / guarantee / claim / explain / imply / state A: I’m very dissatisfied with this car. You promised me it would do 160 kilometres per hour! B: No, sir. I’m sorry, you asked me if it would do 160, and I said it would, but only downhill with the wind behind you. Reading Read the article from newspaper reports. Top 10 Richest Companies in the world 20019 by Revenue The contemporary world houses a number of famous companies which have amassed robust ________ over their years of operation. These companies range from each outfits to oil-and-gas companies and statistics show that they remunerate their employees magnificently. In reality, no one would be fascinated to know the world‟s richest companies by revenue as they thrive substantially in their respective endeavors such as technology, oil & gas and automobile __________. The competition among the world‟s richest revenue-generation companies is very stiff and these companies tend to overtake each other over time. What is the richest company in the world? If you think tech companies dominate the list you thought wrong. Good ol‟ Walmart
tops the _______ with a value more than twice of Apple‟s, the richest company to come out of Silicon Valley. Walmart outclasses every other global company as the world‟s largest-employing company. Its staff base is estimated in excess of 2 million employees whereas that China National Petroleum – Walmart‟s nearest contender – is estimated at around 1,5 million _________. Analyzing Top 10 Richest Companies list, US is the most dominant country with a total of 4 companies while China claims the second sport with an overall of 3 companies. Other _________ each having one company on the list are Germany, Japan and the Netherlands. The list of the richest companies in the world for 2019: (1)Walmart; (2)State Grid Corporation of China; (3)Sinopec Group; (4)China National Petroleum Corporation; (5)Toyota Motors; (6)Volkswagen; (7)Royal Dutch Shell; (8)Berkshire Hathway; (9)Apple Inc.; (10)Exxon Mobil. There are several parameters by which the richest companies in the world are ranked. These include market cap, revenue, _______, and brand value. The list includes leading companies that have made it big in the stock ________ in recent times such as Facebook, Amazon, and Alphabet. Insert the missed words into the article. a) market; b) countries; c) employees d) revenue; e) revenue; f) employees; g) production. According to the text match the company (1-10) with its correct revenues. 1. Walmart a) $223.7 billion 2. State Grid Corporation of China b) $205 billion 3. Sinopec Group c) $215.6 billion 4. China National Petroleum Corporation d) $ 254.7 billion