Color Theory
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Тематика:
Кожевенная промышленность
Год издания: 2022
Кол-во страниц: 80
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Вид издания:
Учебное пособие
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-7882-3274-4
Артикул: 853601.01.99
The tutorial presents the main principles of color and light theory. The tutorial is intended for practical classes and lectures for training Bachelor’s and Master’s students majoring in technologies and materials of the leather and fur industry, also can be used for Doctoral students conducting their research in the field of fur and leather processing. In addition, it can be used for English Language classes for training students to use English language terms effectively.
Prepared by the Department of Plasma Technology and Nanotechnology of High Mo-lecular Weight Materials.
Тематика:
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- ВО - Бакалавриат
- 29.03.01: Технология изделий легкой промышленности
- ВО - Магистратура
- 29.04.01: Технология изделий легкой промышленности
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The Ministry of Science and Higher Education of the Russian Federation Kazan National Research Technological University G. Lutfullina, E. Valeeva COLOR THEORY Tutorial Kazan KNRTU Press 2022
UDC 675:535.6(075) Published by the decision of the Editorial Review Board of the Kazan National Research Technological University Reviewers: PhD in Technology, Associate Professor M. Gorbacheva PhD in Philology, Associate Professor E. Semushina G. Lutfullina Color Theory : Tutorial / G. Lutfullina, E. Valeeva; The Ministry of Education and Science of the Russian Federation, Kazan National Research Technological University. – Kazan : KNRTU Press, 2022. – 80 p. ISBN 978-5-7882-3274-4 The tutorial presents the main principles of color and light theory. The tutorial is intended for practical classes and lectures for training Bachelor’s and Master’s students majoring in technologies and materials of the leather and fur industry, also can be used for Doctoral students conducting their research in the field of fur and leather processing. In addition, it can be used for English Language classes for training students to use English language terms effectively. Prepared by the Department of Plasma Technology and Nanotechnology of High Molecular Weight Materials. UDC 675:535.6(075) Gulnaz Lutfullina, Elvira Valeeva C O L O R T H E O R Y Responsible for the publication D. Romanov Computer layout by A. Yegorov Гульназ Гусмановна Лутфуллина, Эльвира Энверовна Валеева ТЕОРИЯ ЦВЕТА Signed in print 29.12.2022 Sheet size 60×84 1/16 Offset paper Digital print 4.65 conv. pr. sh. 5.0 publ. sh. Edition 400 copies Order 251/22 Kazan National Research Technological University Press Offset laboratory of Kazan National Research Technological University 420015, Kazan, Karl Marx street, 68 ISBN 978-5-7882-3274-4 © G. Lutfullina, E. Valeeva, 2022 © Kazan National Research Technological University, 2022
C O N T E N T S Introduction ............................................................. 4 1. Light and color ...................................................... 6 2. Color: physical and chemical phenomenon ....................11 3. Light propagation ..................................................19 4. Theory of color sensation .........................................24 5. Principles of color harmony ......................................30 6. Color characteristic measurements .............................42 7. Contrast: construction principles ...............................50 8. Principles of color selection ......................................55 9. Color symbolism ...................................................64 10. Color palettes of the world .....................................75 References ..............................................................79 3
INTRODUCTION Colors play a great role in human life. People are so used to see different colors, they do not think about them. However, colors are everywhere since our childhood. Traditionally, little girls are surrounded by pink things, and boys are surrounded by blue ones. Colors are symbols of certain events. The color can make you happy and it can be annoying. We love some colors and hate others. People give colors a certain meaning. There is a branch of Psychology that studies a person's ability to perceive and designate colors. It is called the psychology of color perception. It may seem that all people see and perceive colors in the same way. But this is not right, as each person perceives color in his own way. The perception of color depends on many factors: cultural, social, physiological, psychological, etc. For example, if a person feels unwell, he can be annoyed by shades that others like. When children see a woman in a white elegant dress, they guess that she is a bride, but a woman in a completely black outfit evokes sad thoughts about mourning and funerals. Most likely that these children are from Western culture, since in some countries of the East white color is associated with mourning. Color associations are very important for human life. Since the ancient times, people have known the language of colors. Warriors in their military garbs tried to scare the enemy. Priests decorated their clothes with flowers so that people would revere them. Kings were dressed in gold clothes decorated with precious stones to evoke a sense of admiration from their peoples. People decorated their houses with colorful mats and bright things to switch from work to rest and family joys. Colors have a certain impact on our entire lives. Typically, we intuitively look for the color we need. If we feel tired in the morning, we can choose clothes in warm colors: orange, yellow or red. Colors improve well-being, cheer up, help us to tune in to the working mood, etc. Some people can choose colors more correctly than others. These are usually 4
women, as men are more closely bound by social boundaries and often suppress the desire to wear clothes of the desired color. The choice of colors is often unconscious. We can learn a lot about each other from our preference of one color or another. According to this fact, very effective color personality tests have been developed. One of the most famous tests is the Luscher test. It is useful to know the main characteristics of colors. They can help you to correct your own behavior, as well as to create the desired impression of yourself. For example, if you want to get a job in a big company, you have to wear a dull formal suit. A person in a bright red suit has little chance of getting a job in a company where everyone dresses modestly. However, at a festive party, a girl in a bright red dress will attract much more attention than a girl in clothes of a dull color. Marketers use colors to attract customers. For example, in those cafes, where they want customers to spend less time for food and more visitors pass through the cafes, bright colors such as yellow and red are used. At the same time, soft color tones and subdued lights can be found in restaurants where they are interested in keeping customers longer. The meaning of colors and their choice play the greatest role in design of apartments, offices, restaurants, cafes, etc. Using the certain color, you can influence the perception of the proportions of a room, making it narrower, wider, lower, and higher. Colors affect people through their sensations. Thus, colors play an extremely important role in our life and work. We usually perceive color without thinking and pay attention to it only when it is bright. It is very important to know how colors affect people. This study guide will present you the main principles of color theory.
1. LIGHT AND COLOR We see objects because they have different colors. This phenomenon relates to the ability of an object to reflect radiation with certain wavelengths. Therefore, color is the result of this ability under certain lighting conditions. In other words, it is an ability of the visual human organ to define a color resulting from light reflection. We can see colored objects and cannot see colorless objects which are invisible to our eyes. For example, the color of snow is white, but depending on the lighting, snow can have a bluish or yellowish color. The term “light” refers to electromagnetic radiation or electromagnetic waves perceived by the human eye. It is also called visible light. Traditionally, light is related to the wavelengths ranging from approximately 390 nm to 770 nm. In this wavelength range, the human eye can distinguish and see different colors. Light energy Light waves and other types of waves are distributed during the energy transfer process. The energy of light waves transferred from light sources is absorbed by substances. It should be noted that the emission and absorption of light are not the continuous processes. The light energy is absorbed by separate portions. They are called quanta. The energy of a quantas is directly proportional to the oscillation frequency. Therefore, it is inversely proportional to the wavelength. Speed of light Light travels in different transparent media at different speeds. In a vacuum, light travels at a speed of 300,000 km/sec. In the air, light travels approximately at the same speed. In all other transparent media, the speed of light is less. 6
A light beam is a stream of photons, i.e. individual portions (quanta) of electromagnetic energy. The electromagnetic energy E (kJ) is defined by the Planck equation: E=η ν, (1) where η is Planck's constant, ν is the frequency of electromagnetic oscillations. Radiant energy The optical region of the electromagnetic radiation spectrum includes: 1) ultraviolet radiation; 2) visible light radiation; 3) infrared radiation. Ultraviolet radiation with wavelengths from 10 nm to 390 nm is invisible for the human eye. It is detected mainly by the analysis of its chemical and physiological effects. Visible radiation with wavelengths from 390 nm to 770 nm is perceived by human vision as light. Invisible infrared radiation with wavelengths from 770 nm to 1 or 2 mm is detected mainly by the study of its photoelectric or thermal effects. Spectral composition of light The spectral composition is the distribution of radiation energy over different wavelengths. The wavelength of the maximum radiation is called dominant. People can see a certain color according to the spectral composition of light. Radiation with a single constant wavelength is called monochromatic radiation. The color of visible monochromatic radiation is determined by its 7
wavelength. When white light is decomposed into a continuous spectrum by a prism, we can see different colors which constantly change one into another. Table presents the ranges of radiation wavelengths (nm) which relates to different colors. Table. Radiation wavelength ranges for different colors Color Wavelengths, nm Color Wavelengths, nm Violet 390–440 Yellow-green 550–575 Blue 440–480 Yellow 575–585 Light-blue 480–510 Orange 585–620 Green 510–550 Red 620–770 The human eye is the most sensitive to yellow-green radiation with a wavelength of 555 nm. As the radiation approaches the ends of the visible spectrum in daylight the eye sensitivity decreases. Light parameters and their measurement units Luminous flux is the power of radiant energy, estimated by the light sensation of the human eye. The light emitted by an electric lamp in all directions is the luminous flux. The luminous flux is denoted by the letter F. The measurement unit of the luminous flux is lumen (lm). The luminous (light) intensity is the spatial density of the luminous flux. It is determined as the ratio of the luminous flux to the solid angle within which it emits. The total solid angle at a light source is 4 π steradians (sr.), i.e. 12.57 sr. The luminous intensity is measured in candelas (cd). Luminous intensity (Iα) is a value that characterizes the glow of a source in a certain direction. Illumination is the surface area of the luminous flux incident on the illuminated surface. It is defined as the ratio of the luminous flux E to the surface area S on which it is emitted: 8