Формат и технологии обучения письменной речи

 
 
 
 
 
 
 
 
 
 
 
 
Ю.В. МАСЛОВА 
 
ФОРМАТ И ТЕХНОЛОГИИ ОБУЧЕНИЯ ПИСЬМЕННОЙ РЕЧИ 
 
 
Учебно-методическое пособие  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Липецк  
 2024 
 
 

МИНИСТЕРСТВО ПРОСВЕЩЕНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ 
ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ  
УЧРЕЖДЕНИЕ  ВЫСШЕГО ОБРАЗОВАНИЯ 
«ЛИПЕЦКИЙ ГОСУДАРСТВЕННЫЙ ПЕДАГОГИЧЕСКИЙ УНИВЕРСИТЕТ 
ИМЕНИ П.П. СЕМЕНОВА-ТЯН-ШАНСКОГО» 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ю.В. МАСЛОВА 
 
 
FORMAT AND TECHNOLOGIES OF TEACHING WRITING 
 
Учебно-методическое пособие  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Липецк  
 2024 
 

МИНИСТЕРСТВО ПРОСВЕЩЕНИЯ РОССИЙСКОЙ ФЕДЕРАЦИИ 
ФЕДЕРАЛЬНОЕ ГОСУДАРСТВЕННОЕ БЮДЖЕТНОЕ ОБРАЗОВАТЕЛЬНОЕ  
УЧРЕЖДЕНИЕ  ВЫСШЕГО ОБРАЗОВАНИЯ 
«ЛИПЕЦКИЙ ГОСУДАРСТВЕННЫЙ ПЕДАГОГИЧЕСКИЙ УНИВЕРСИТЕТ 
ИМЕНИ П.П. СЕМЕНОВА-ТЯН-ШАНСКОГО» 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ю.В. МАСЛОВА 
ФОРМАТ И ТЕХНОЛОГИИ ОБУЧЕНИЯ ПИСЬМЕННОЙ РЕЧИ 
 
 
Учебно-методическое пособие  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Липецк  
 2024 
 

УДК 372.881 
Печатается по решению кафедры 
ББК 81.432.1 – 923 
М 316  
английского языка ЛГПУ имени 
П.П. Семенова-Тян-Шанского. 
Протокол  № 7 от 21.03. 2024 г. 
      Маслова, Ю.В. Формат и технологии обучения письменной речи: 
учебно-методическое пособие / Ю.В. Маслова. – Липецк: ЛГПУ имени              
П.П. Семенова-Тян-Шанского, 2024. – 83 с. 
ISBN 978-5-907792-58-6 
Учебно-методическое 
пособие 
рассматривает 
теоретические 
и 
прикладные аспекты обучения письменной речи в процессе развития 
иноязычной коммуникативной компетенции  студентов на уровне С1-С1+ . 
Пособие предназначено для студентов, обучающихся по направлению 
подготовки 44.03.05 «Педагогическое образование» (профиль – основной 
иностранный 
язык 
– 
английский, 
второй 
иностранный 
язык 
– 
немецкий/французский/испанский, квалификация: бакалавр). Рекомендовано 
также слушателям программ дополнительного профессионального образования 
соответствующего направления подготовки. 
УДК 372.881 
ББК 81.432.1 – 923 
М 316
РЕЦЕНЗЕНТЫ: 
О.В. Кашкарова, кандидат филологических наук, доцент ФГБОУ ВО 
«Липецкий  государственный технический университет» 
И.В. Погорелова, кандидат филологических наук, доцент ФГБОУ ВО ЛГПУ 
имени П.П. Семенова-Тян-Шанского 
ISBN 978-5-907792-58-6 
© 
ФГБОУ 
ВО 
«Липецкий 
государственный 
педагогический 
университет 
имени 
П.П. Семенова-Тян-Шанского», 2024 
© Ю.В. Маслова, 2024 

CONTENTS 
Foreword 
4 
Part 1 
5 
Review 
5 
Article 
10 
Descriptive Article 
17 
Proposal 
19 
Report 
27 
Letter to an Editor 
35 
Letter of Complaint 
41 
Motivation Letter 
46 
Other Types of  Letters 
51 
Part  2 
54 
Essay 
54 
CPE Essay 
60 
IELTS Essays 
63 
Appendix 
79 
References 
80 
3 

FOREWORD 
 
 
Format and Technologies of Teaching Writing  is a writing skills book designed 
for students at C1 and post C1 levels providing the students with practice in a variety 
of language situations in written English, including different types of letters, reviews, 
reports, proposals, articles, essays for CAE /CPE/IELTS exams and General English, 
including some business or academic settings. 
 
The book is divided into two parts and several units, each focusing on a particular 
type of writing format. Each unit contains written texts produced for real academic 
situations and covers a range of skills from analyzing the written works, correcting 
various types of mistakes to writing students’ own texts addressing the given tasks. 
There is a sufficient variety of communicative tasks which allow to develop foreign 
language  skills. Explanations are kept simple and allow the students to assimilate the 
point taught. A summary box is given at the end of each unit which provides a check 
for students.  
 
Although it is a writing skills book, there are plenty of opportunities for oral practice 
and discussions, both in pairs and groups. Pictures are included to facilitate students’ 
discussions and provide ideas for writing. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4 

PART 1. REVIEW 
 
I. In this unit you are going to look at several advertisements addressing this 
task. Read the task. 
 
 
[1]  
 
Watch the commercial of the German caffeinated drink trade K-fee 
[https://www.youtube.com/watch?v=IFsiSxDKgKM] and read the sample review of 
the advertisement. Find the adjectives that describe the main features of the 
advertisement and its impact on the readers. 
 
The art of advertisement has the best of both worlds. This is a form of art as well as 
a marketing trick. A product turnover is closely correlated with its sufficient visual 
representation in mass media. Advertising blunder can mean vast sums of money 
lost, which is certainly not the case with the German caffeinated drink trade K-fee. 
The product has won its place in the world market by maintaining both outstanding 
quality and wise advertising policy. 
 
The twenty-second footage of the K-fee advertisement has it all.  It is catchy, 
humorous, laconic and… absolutely bloodcurdling. The outset reveals an idyllic 
picture of countryside scenery. A curved concrete road is rimmed by succulent 
green hills. Relaxing music is playing while a white car is driving along the road. 
The picture leaves you slightly drowsy. Then all of a sudden the countryside 
disappears to reveal a close-up of a zombie face. The female zombie starts 
screaming dreadfully leaving you numb, shocked and scared stiff. When the 
frightful face disappears, there appears a black background with the company 
slogan on it. The slogan reads ‘Ever Been So Wide Awake?’ And there goes the 
product name and a sound effect of heartbeat following it.  
 
Skillfully arranged change of images and special effects makes the advertisement a 
piece of art.  The music takes the lead in creating unique atmosphere, no voice-over 
is used. The humor is striking and far from vulgar. This advertisement on the whole 
leaves a vivid imprint on the minds of customers. 
 
5 

All of this draws us to the conclusion that advertising is the most pleasant form of 
customer manipulation. Ingenious and skillful advertisement like this one is a mini 
extravaganza not to be missed.  
 
II. 
Watch 
the 
advertisement 
[https://www.youtube.com/watch?v=nS7xS8jKy2E] then read the sample answer 
addressing the task.  
 
1) What adjectives does the author use to make the picture more vivid? 
 
2) In the task you are asked to give: 
 
Introduction of the advertisement 
Description of the plot  
Evaluation of the visual impact 
Outline of other features 
Assessment of the effect 
 
Has the author done all of it? How can you improve the sample answer? 
 
In their strive to attract customers` attention, advert-makers come up with ideas so 
original and ingenious that watching an advertisement brings, at times, more 
pleasure than watching a show. Abundant special effects, famous actors, gripping 
plots, humorous turns of events and catchy slogans – all add up to the effect, 
making advertisements stick in our minds and, consequently, making us buy the 
products being advertised. My own favourite is “Hamlet Cigars” advertisement 
made in Britain in 1987. 
 
The atmosphere of suspense is set from the very beginning. In the absolute dark of 
the night, with the moon hiding behind a gothic-looking castle, a bat is flying into a 
window. Awe-inspiring music enhances the dramatic effect, and the overwhelming 
impression created is that something really frightening is about to happen. The highpitched noises grow louder and in a cloud of mist, the bat turns into…a vampire! 
Classic Count Dracula, with his pale face, sharp features, and his coat fluttering in 
the wind. He walks determinedly towards the bed, where a beautiful woman is 
sleeping. Her beast is open, her tender skin is glowing in the moonlight. The 
vampire bends over to plunge his fangs into the young flesh, but suddenly realizes 
that he left his teeth next to his coffin! With the deepest frustration on his face, he 
understands there is nothing there for him. So he decides to treat himself to a cigar, 
the only consolation available at the moment. “Happiness is a cigar called 
“Hamlet”, - the slogan conveys the message that you will now associate with the 
product itself. 
 
In general, I am convinced that advertisements have become an effective tool in 
forming consumers’ tastes and even lifestyles. Being highly artistic, they correlate 
6