Review of Business and Economics Studies / Вестник исследований бизнеса и экономики, 2024, том 12, № 2

 Vol. 12 • No. 2 • 2024      ISSN 2308-944X (Print)  
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Review of Business and Economics Studies
DOI: 10.26794/2308-944X
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 Т. 12 • № 2 • 2024 
     ISSN 2308-944X (Print)  
ISSN 2311-0279 (Online)
Вестник исследований бизнеса и экономики
DOI: 10.26794/2308-944X
 
 
 

Review of  
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rbes.fa.ru

Вестник 
исследований 
бизнеса  
и экономики
Куликова Лидия Ивановна,
д-р экон. наук, профессор, 
заведующая кафедрой учета, анализа 
и аудита, Казанский (Приволжский) 
федеральный университет, Казань, 
Россия
Сюй Бо,
доктор политических наук, 
профессор, заместитель руководителя, 
кафедра международной политики, 
Колледж исследований СевероВосточной Азии, Университет Цзилинь, 
г. Чанчунь, Китай
ГЛАВНЫЙ РЕДАКТОР
Селезнев Павел Сергеевич,
д-р полит. наук, декан факультета 
международных экономических 
отношений, профессор департамента 
политологии, Финансовый университет, 
Москва, Россия
Липина Светлана Артуровна,
д-р экон. наук, профессор, заместитель 
председателя Совета по изучению 
производительных сил,
Всероссийская академия внешней 
торговли, Москва, Россия
ЗАМЕСТИТЕЛЬ ГЛАВНОГО РЕДАКТОРА
Сидорова Марина Ильинична,
д-р экон. наук, профессор кафедры 
аудита и корпоративной отчетности, 
Финансовый университет, Москва, 
Россия
Тимофеев Иван Николаевич, 
канд. полит. наук, доцент, Московский 
государственный институт 
международных отношений (МГИМО), 
генеральный директор Российского 
совета по международным делам 
(РСМД), Москва, Россия
Томас Сабу,
д-р философии, профессор, проректор, 
Университет Махатмы Ганди, Коттаям, 
Индия
Мавракис Димитриос,  
д-р экономики, профессор, 
Центр энергетической политики 
и развития (KEPA) Национального 
и Каподистрийского Университета Афин 
(NKUA), Афины, Греция
ВЫПУСКАЮЩИЙ РЕДАКТОР
Бочкарев Алексей Михайлович, 
канд. техн. наук, ст. науч. сотр., 
Финансовый университет, Москва, 
Россия
Редакция научных журналов 
Финансового университета
125167, Москва,  
Макгуайр Стефен,
д-р экономики, профессор, факультет 
менеджмента, Колледж бизнеса 
и экономики, Калифорнийский 
государственный университет, ЛосАнджелес, США
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экономики, факультет гуманитарных 
и социальных наук, Трибхуванский 
университет, Катманду, Непал
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(вн. 10-88)
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Университет Альберты, Эдмонтон, 
Канада
Интернет: https://rbes.fa.ru/jour
Беляцкий Николай Петрович,
д-р экон. наук, профессор, 
заведующий кафедрой организации 
и управления, факультет экономики 
и менеджмента, Белорусский 
государственный экономический 
университет, Минск, Республика 
Беларусь
Журнал “Review of Business 
and Economics Studies” 
(«Вестник исследований бизнеса 
Мрамба Насибу Раджабу,
д-р бизнес-информатики, 
заместитель ректора по учебной 
и исследовательской работе, Колледж 
бизнес-образования, Дар-эс-Салам, 
Танзания
и экономики») зарегистрирован 
в Федеральной службе 
по надзору в сфере связи, 
Варьяш Игорь Юрьевич,
д-р экон. наук, профессор, 
руководитель Аналитического 
центра финансовых исследований, 
Научно-исследовательский 
финансовый институт 
Министерства финансов РФ, 
Москва, Россия
информационных технологий 
Полевой Сергей Анатольевич,
д-р техн. наук, доцент, профессор 
кафедры менеджмента, факультет 
«Высшая школа управления», 
Финансовый университет, Москва, 
Россия
и массовых коммуникаций 
15 сентября 2016 г. 
Свидетельство о регистрации 
Глущенко Константин Павлович,
д-р экон. наук, главный научный 
сотрудник, Институт экономики 
и организации промышленного 
производства, Сибирское отделение 
РАН, Новосибирск, Россия
ПИ № ФС77-67072. 
Ренстром Томас,
д-р экономики, профессор, Школа 
бизнеса, факультет экономики 
и финансов,
Даремский университет, Дарем, 
Великобритания
Подписано в печать: 23.07.2024. 
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Заказ № 942
Отпечатано в отделе полиграфии 
Рубцов Борис Борисович,  
д-р экон. наук, профессор, кафедра 
финансовых рынков и финансового 
инжиниринга, Финансовый университет, 
Москва, Россия
Жариков Михаил Вячеславович,
д-р экон. наук, доцент, профессор 
кафедры мировой экономики 
и мировых финансов факультета 
международных экономических 
отношений, Финансовый университет, 
Москва, Россия
Финуниверситета  
(Москва, Ленинградский 
проспект, д. 49/2). 
16+
Сангстер Алан,
д-р экономики, профессор, Школа 
бизнеса, Абердинский университет, 
Королевский колледж, Абердин, 
Великобритания
Ильинский Александр Иоильевич,
д-р техн. наук, профессор, научный 
руководитель Института глобальных 
исследований, Финансовый университет, 
Москва, Россия
3

Review of  
Business and  
Economics  
Studies
Volume 12, Number 2, 2024
Perception and Awareness of Consumers towards Green Products: Evidence 
from India
Kausar F. Darga, Vijaya B. Gali.
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . 6
Analysis of Skills Needed by Unemployed Fresh Graduates in Business 
Administration: Evidence from Oman
Sheikha Al-Saadi, Amjaad Al-Abri, Rabie Khairnnas, Abdullah Al-Shukaili. .  .  .  . . . . 17
Critical Success Factors of Public-Private Partnership (PPP) Implementation: 
A Study in Bangladesh
Zahed Mannan, Faruq Ahmed, Md.M. Uddin. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . 28
Public Expenditure in the Fastest Growing and Emerging Market Economies 
in Africa: The Role of Institutional Quality
Strike Mbulawa.
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Exploring the Potential of the Blue Economy: A Systematic Review of 
Strategies for Enhancing International Business in Bangladesh in the context 
of Indo-Pacific Region
Tahsina Khan, Md M.H. Emon.
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . 55
A Comparative Analysis of STEM Design Curriculum Policy for Country 
Development: A Case Study of Taiwan and Thailand
Polwasit Lhakard..
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . 74
External Financial Flows and Domestic Credit Volatility Effect on 
Industrialization in Selected African Countries
Wushibba Bako.
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

Вестник 
исследований 
бизнеса  
и экономики
№ 2, 2024
Восприятие и осведомленность потребителей об экологически чистых 
товарах: эмпирический анализ из Индии
Каусар Ф. Дарга, Виджая Б. Гали. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . 6
Анализ навыков, необходимых безработным выпускникам в области 
бизнес-администрирования: данные из Омана
Шейха Аль-Саади, Амджаад Аль-Абри, Раби Хайрннас, Абдулла Аль-Шукаили. .  . 17
Критические факторы успеха реализации государственно-частного 
партнерства (ГЧП): исследование в Бангладеш
Захед Маннан, Фарук Ахмед, Мд.М. Уддин. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . 28
Государственные расходы в быстрорастущих странах Африки  
с развивающимся рынком: роль качества институциональной среды
Страйк Мбулава.
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Изучение потенциала голубой экономики: систематический обзор 
стратегий развития международного бизнеса в Бангладеш в контексте 
Индо-Тихоокеанского региона
Тахсина Хан, Мд М.Х. Эмон. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55
Сравнительный анализ политики разработки учебных программ STEM 
для развития страны: на примере Тайваня и Таиланда
Полвасит Лхакард..
 .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . 74
Влияние волатильности внешних финансовых потоков и внутреннего 
кредитования на индустриализацию в отдельных африканских странах
Вушибба Бако. .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

Review of Business and Economics Studies
ORIGINAL PAPER
DOI: 10.26794/2308-944X-2024-12-2-6-16
UDC 332.142.6:339.9(045)
JEL Q57, M310
Perception and Awareness  
of Consumers towards Green Products:  
Evidence from India
K.F. Darga, V.B. Gali
Yogi Vemana University, Kadapa, India
ABSTRACT
Consumers’ growing concern for a healthy life has increased the production and use of eco-friendly products. 
Green marketing refers to the practice of conducting business based on its environmental benefits. Despite 
the health benefits of green marketing, many consumers remain unaware of it and its associated products. 
The study aims to provide consumers’ views and perceptions of green marketing in Kadapa, Andhra Pradesh, 
India. The research is based on the primary data collected from consumers using a structured questionnaire to 
understand their perceptions of eco-friendly or green products. The study identifies the importance of green 
marketing and the critical role of green products in people’s daily lives. The key factors influencing the buying 
decision of green products among customers have been identified, along with the reasons for the non-use of 
green products by other customers. The results show that consumers in Kadapa City, although aware of green 
marketing, have a low preference for buying green products. The study concludes that the highly influential 
factor that encourages customers to buy more green products is environmental motive, but the expensiveness 
of green products is the major reason for the low-level buying of green products by customers.
Keywords: green products; green marketing; environmental consciousness; consumer perception; consumer 
awareness; health; safety; environmental benefits; India
For citation: Darga K.F., Gali V.B. Perception and awareness of consumers towards green products: Evidence from 
India.  Review of Business and Economics Studies. 2024;12(2):6-16. DOI: 10.26794/2308-944X-2024-12-2-6-16
ОРИГИНАЛЬНАЯ СТАТЬЯ
Восприятие и осведомленность потребителей 
об экологически чистых товарах: 
эмпирический анализ из Индии
К.Ф. Дарга, В.Б. Гали
Университет Йоги Вемана, Кадапа, Индия
АННОТАЦИЯ
Растущее стремление потребителей к здоровому образу жизни привело к увеличению производства и использования экологически чистых продуктов. Зеленый (экологичный) маркетинг относится к практике ведения 
бизнеса с учетом его экологических преимуществ. Несмотря на пользу зеленого маркетинга для здоровья, 
многие потребители по-прежнему не знают о нем и связанных с ним продуктах. Целью исследования является 
изучение мнений и представлений потребителей о зеленом маркетинге в Кадапе, Андхра-Прадеш, Индия. 
Исследование основано на первичных данных, полученных от потребителей с помощью структурированной анкеты, с целью выяснения их восприятия экологически чистых или зеленых продуктов. Исследование 
выявило важность зеленого маркетинга и решающую роль экологически чистых продуктов в повседневной 
жизни людей. Определены ключевые факторы, влияющие на решение покупателей о покупке экологически 
© Darga K.F., Gali V.B., 2024.  
This work is licensed under the terms of a Creative Commons Attribution 4.0 International (CC BY 4.0) license.
6
rbes.fa.ru

Perception and Awareness of Consumers towards Green Products: Evidence from India
чистых товаров, а также причины неиспользования экологически чистых товаров другими покупателями. Результаты показывают, что потребители в городе Кадапа, хотя и осведомлены о зеленом маркетинге, не отдают 
предпочтения покупкам экологически чистых продуктов. В исследовании делается вывод, что очень важным 
фактором, который побуждает клиентов покупать больше зеленых продуктов, является экологический мотив, 
но дороговизна экологически чистых продуктов — основная причина низкого уровня продаж.
Ключевые слова: экологически чистые продукты; зеленый маркетинг; экологическое сознание; потребительское 
восприятие; осведомленность потребителей; здоровье; безопасность; экологические преимущества; Индия
Для цитирования: Darga K.F., Gali V.B. Perception and awareness of consumers towards green products: 
Evidence from India.  Review of Business and Economics Studies. 2024;12(2):6-16. DOI: 10.26794/2308-944X2024-12-2-6-16
Introduction
Green marketing refers to the process of selling 
products and services with environmental benefits. Green marketing is a holistic approach that 
involves producing and marketing products and 
services in a way that minimizes their negative impact on the environment and nature. These products or services may be environmentally friendly 
or produced in a sustainable manner. It helps reduce immediate and long-term damage to the environment. It enhances consumer awareness about 
ecological problems and social responsibility.
The eco-friendly products may be of different 
kinds, e. 
g., bio-degradable cutlery, bamboo toothbrushes, environmentally friendly clothes, recycling 
plastic materials, vegan pet accessories, recycled active wear, reusable and stainless-steel water bottles, 
bio-degradable garden pots, reusable lunch wraps, 
recycled stationery, reusable grocery bags, ecofriendly phone cases, bamboo containers, paper 
and steel straws. The listed eco-friendly products 
are based on various types of ideas for generating 
and promoting eco-friendly green marketing.
Literature review
Bhatia and Jain [1] found that although consumers had a high level of awareness about green 
products, they were unaware of the green initiatives carried out by various government and 
non-government agencies, indicating the need 
for more efforts from organizations in this area. 
Dharmalingam and Palanisamy [2] have studied 
consumer perceptions of green products and how 
they influence buying behavior. This study statistically proved that level of age, education and 
income have significantly influenced the perception of green products. The study has concluded 
that consumers have a positive impact on green 
products. Mathai and Jegan [3] have conducted 
research on the factors influencing consumer 
satisfaction with green products. They have 
concluded that green values were found to be 
prevalent among respondents, and consumers 
were only moderately aware of green marketing practices and products. They also discovered 
that respondents shared common green values. 
According to Unnamalai and Gopinath [4], marketers and consumers are increasingly aware of 
the importance of switching to green products 
and services as consumers become more aware 
of the negative effects of global warming, nonbiodegradable solid waste, pollutants of air, water, and land. According to Rajalakshmi et al. [5], 
people typically associate green marketing with 
the promotion and advertising of environmentally friendly products, but in reality, the product 
should originate naturally from the cultivation 
itself. Vani [6] investigated consumers’ perceptions in Bengaluru. The study concludes that 
most Bangalore consumers possess knowledge of 
green marketing concepts and products. There is 
an association between gender, levels of education and the status of awareness of green marketing. There is no association between age group, 
monthly income and the status of awareness of 
green marketing. Most consumers’ decisions to 
buy green products are influenced by several attributes. Most of the consumers strongly agreed 
with the different descriptions of green products. 
Kaur [7] has explained that green marketing has 
significance for both consumers and marketers, and it strongly supports the beginning of an 
era of green marketing in India. Due to its local 
concentration, the study’s generalizability is limited, yet it nevertheless offers useful insights into 
consumer attitudes toward green products. The 
author has suggested that future studies can concentrate on consumer psychographic segmentation in order to evaluate their green values and 
preferences. Reddy et al. [8] have investigated 
how consumers’ awareness of environmental 
issues has influenced their preferences while 
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Review of Business and Economics Studies
tion between consumers’ attention to companies’ 
green marketing communication and green purchasing behavior has been identified. The results 
also confirm that individuals with higher educational levels, green attitudes, and females are the 
most attentive to companies’ green marketing 
communication. Braik, Saleh and Jaaron [17] provided valuable practical insights for manufacturing managers in developing countries on the role 
that green marketing can play in tackling manufacturing sustainability issues. Pahuja [18] has 
described the status of green marketing in India, 
the future of green marketing and concluded that 
green marketing is something that will continuously grow in both practice and demand. Investors generally do not respond well to corporate 
news about green marketing activities, according 
to Mathur and Mathur [19]. The average firm in 
the sample loses a statistically significant 3.14% 
of its market value in the 20 days surrounding the 
announcement date. Venkatesh [20] has suggested that green or eco-friendly products have good 
quality, but they are more expensive than regular products. Therefore, companies producing 
eco-friendly products should try to reduce costs. 
Government and business concerns should have 
worked together to create awareness among consumers. Mishra and Sharma [21] discussed how 
businesses have increased their rate of targeting 
green consumers, who are concerned about the 
environment and allow it to affect their purchasing decisions. Moser and Uzzell [22] have explained the psychology of the environment. Oyewole [23] presented a conceptual link between 
green marketing, environmental justice, and industrial ecology. It argued for greater awareness 
of environmental justice in the practice of green 
marketing. Sanjay and Gurmeet [24] have studied 
and analyzed the behavior and attitude of Indian 
consumers. Manashi [25] tried to identify the 
practices of green marketing adopted by various 
companies and the benefits derived therefrom.
Objectives of the study
1. To study the awareness of consumers in 
Kadapa district regarding green marketing.
2. To identify the factors influencing the buying decisions of consumers regarding eco-friendly 
products.
3. To analyze the reasons for the non-usage of 
green products by consumers.
shopping for eco-friendly goods. The study concluded that green product marketers owe greatly 
to perceived costs among consumers and are essential for creating marketing communication 
campaigns promoting green products. Olipane 
[9] found out that a large section of the respondents (50.30%) are from the age group of 25–44 
years old with a mean of 37.64 years old; many 
respondents have attained bachelor’s degrees 
(46.30%); the majority are from rank and file 
positions (72.60%); while supervisory positions 
were held by 27.40%; half of the respondents 
are permanent (49.50%); some are temporary 
(28.70%); and contractual (21.80%). Papadopoulos et. al. [10] concluded that the Greek enterprises in the timber sector expressed a great 
interest in the protection of forests all over the 
world, ranging from illegal logging to their rational management. At the same time, in their 
overwhelming majority, they strongly support 
certification of the sustainable management of 
Greek forests. Thomas [11] suggested that the 
companies must keep in mind that the consumers are very concerned about the environmental issues cropping up in the country, and they 
are very willing to pay a premium price for the 
“green” products, if these eco-friendly products 
provide extra value to the consumers. The Nuryakin and Maryati [12] study raised the issue of 
the environment and sustainability of SMEs, as 
it is still an exciting research topic. This study 
was pioneered by social marketing theory, where 
company awareness of producing environmentally friendly products is essential to building 
sustainability and competitive advantage. Nagabhaskar and Chandrasekhar [13] have studied the 
competitive advantage and impact of 7 Ps (product or service, price, place, promotion, people, 
physical substantiation, process) of service marketing over 4 Ps (product, price, place, and promotion) of product marketing. Singh and Kumar 
[14] explained the concept of green marketing, its 
evolution, the green marketing mix, and its challenges. They also explained how companies are 
adopting green strategies in the market and the 
factors that can influence green marketing. Sewar, Kecskes and Keller [15] have analyzed and 
synthesized the research articles published from 
2012 to 2022 that deal with green marketing and 
digital marketing. Correia, Sousa, Viseu and Larguinho [16] have shown that a strong correla8
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Perception and Awareness of Consumers towards Green Products: Evidence from India
Hypothesis
The study tested the following hypothesis:
H1: There is an association between gender 
and awareness of green marketing.
H2: There is an association between age and 
awareness of green marketing.
H3: There is an association between income 
level and awareness of green marketing.
Research methodology
Table 1 shows the research methodology chosen 
in the study, including the sample design, data 
collection methods and sources, nature of the 
research and data analysis tools used in the research.
Data analysis
The data collected from the primary sources 
were analyzed using percentage analysis and 
chi-square analysis.
Kadapa is a city in the southern part of Andhra 
Pradesh state, India. It is located in the Rayalaseema 
region and is the district headquarters of YSR Kadapa 
district (named in honor of Y. S. Rajasekhara Reddy). 
As of the 2022 Census of India, the city had a population of 466,000, a 2.42% increase from 2021. Table 2 
shows the demographic profile of the respondents.
Table 2 shows the demographic profile of the respondents which includes gender, age, educational 
qualification, occupation and income levels of the 
respondents. It is evident from the table that the 
majority of the respondents are males (65%), and 
the least of respondents are females (35%). The respondents in the age group of 25–30 years, with 
32%, are the highest compared to other age groups, 
which shows that the younger generation is more 
interested in green marketing. The majority of the 
respondents are graduates (58%), and respondents 
with educational qualifications of post-graduation 
are low (8%) compared to other groups. The highest 
number of respondents are non-government employees (23%), and the least number are professionals 
(13%). Most respondents have an income level in 
the range of Rs.25,001–Rs.35,000, and there were no 
respondents whose income level is above Rs.50,000.
Table 3 represents the customer perception towards green products.
According to the data in Table 3, only 69% of the 
respondents were aware of green marketing. The 
remaining 31% were unaware of green marketing 
and its benefits, which may be due to a lack of effective promotional techniques. Although the majority 
of the respondents are aware of green marketing 
and its products, only 58% of the respondents have 
bought green products and the remaining 42% of 
the respondents have not bought any green products. Which may be due to a lack of interest and 
trepidation of buying new products. Most respondents have bought green products for skin care, 
and only some bought green household accessories, 
which shows that people are more conscious of their 
skin and prefer to buy natural products for their skin. 
52% of the respondents like to buy green products 
on a need basis, and 38% of the respondents believe 
in buying products regularly, whereas 10% of the 
respondents buy the products rarely. 68% of the 
respondents have shown a willingness to buy green 
products whereas 32% of the respondents are not 
willing to buy green products, which may be due 
to the expensiveness of the products.
Table 1
Research approach
Data collection
Primary data: The primary data were collected through a direct interview method using 
a structured questionnaire.
Secondary data: The secondary data were collected through research articles, journals, 
magazines, newspapers and websites.
Sample design
A convenient sampling method was used for collecting the responses from the 
consumers who are the residents of Kadapa district in Andhra Pradesh.
Sample size
The questionnaire was circulated to 150 respondents through direct interview method 
and through WhatsApp. 100 responses were received.
Tools used for data 
analysis
The research has used Microsoft Excel and SPSS Software for analyzing the data.
Statistical analysis
Simple percentage analysis
Chi-square analysis
Source: Developed by the authors.
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Review of Business and Economics Studies
Table 2
Demographic profile of respondents
Variables
Attributes
Frequencies
Percentage of respondents (%)
Gender
Female
35
35
Male
65
65
Subtotal
100
100
Age
18–25 Years
28
28
25–30 Years
32
32
30–45 Years
18
18
45–55 Years
15
15
Above 60 Years
7
7
Subtotal
100
100
Educational 
qualification
High School
23
23
Intermediate
11
11
Graduate
58
58
Post graduate and above
8
8
Subtotal
100
100
Occupation
Government employee
10
10
Non-government 
Employee
23
23
Business
15
15
Professional
13
13
Housewife
18
18
Student
21
21
Subtotal
100
100
Income
Up to Rs.15,000
18
18
Rs.15,001-Rs.25,000
40
40
Rs.25,001-Rs.35,000
26
26
Rs.35,001-Rs.50,000
16
16
Above Rs.50,000
0
0
Subtotal
100
100
Source: Primary data collected by the authors.
Table 4 shows the motivational factors that influence the purchase of green products.
The data in Table 4 reveal that environmental 
motives are the most prominent, with 80% of respondents strongly agreeing and none strongly disagreeing, indicating a strong sense of responsibility 
towards the environment. 63% of the respondents 
strongly agree, 18% of the respondents agree, 15% of 
the respondents stay neutral, 4% of the respondents 
disagree, and none of the respondents strongly disagree with the health concern factor, which makes it 
second among the other factors, which shows that 
people are concerned about their health. Improving 
quality of lifestyle received strongly agreed responses, 
with 37% and 24% of the respondents disagree and 
strongly disagreeing collectively, which shows that 
people are happy with their quality of life with the 
traditional products they are using. 24% and 20% 
of respondents strongly agree with need and social 
status factors, which shows that people are not much 
interested in purchasing green products for the sake 
of need or on the basis of social status.
Fig. 1 visualizes the motivational factors influencing the purchase decision for green products. 
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