Английский язык для экономистов
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Тематика:
Английский язык
Издательство:
ФЛИНТА
Авторы:
Малюга Елена Николаевна, Ваванова Наталия Владимировна, Куприянова Галина Николаевна, Пушнова Ирина Викторовна
Год издания: 2021
Кол-во страниц: 320
Дополнительно
Вид издания:
Учебник
Уровень образования:
ВО - Бакалавриат
ISBN: 978-5-9765-4497-0
Артикул: 776772.01.99
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Учебник рассчитан на студентов экономических вузов. Особое внимание авторы уделяют практике ведения дискуссии, овладению навыками написания и представления презентаций по различным
экономическим темам. Учебник допущен Министерством науки и образования Российской Федерации для студентов высших учебных заведений, обучающихся по экономическим специальностям.
Тематика:
ББК:
УДК:
ОКСО:
- ВО - Бакалавриат
- 38.03.01: Экономика
- ВО - Магистратура
- 38.04.01: Экономика
ГРНТИ:
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Фрагмент текстового слоя документа размещен для индексирующих роботов
АНГЛИЙСКИЙ ЯЗЫК ДЛЯ ЭКОНОМИСТОВ Учебник 2-е издание, переработанное и дополненное Под редакцией Е.Н. Малюга Допущено Министерством образования Российской Федерации в качестве учебника для студентов высших учебных заведений, обучающихся по экономическим специальностям Москва Издательство «ФЛИНТА» 2020
УДК 811.111(075.8)
ББК 81.432.1я73
А64
Ре ц е нзе н ты:
д-р филол. наук, проф. кафедры английского языкознания
Московского государственного университета им. М.В. Ломоносова
Т.Б. Назарова;
д-р филол. наук, проф. кафедры английского языка № 4
Московского государственного института международных
отношений (Университета) МИД России Е.В. Пономаренко
Английский язык для экономистов [Электронный ресурс] :
учебник для вузов / Е.Н. Малюга, Н.В. Ваванова, Г.Н. Куприянова,
И.В. Пушнова ; под ред. Е.Н. Малюга. — 2-е изд., перераб. и доп. —
Москва : ФЛИНТА, 2020. — 320 с. : ил.
ISBN 978-5-9765-4497-0
Учебник рассчитан на студентов экономических вузов. Особое
внимание авторы уделяют практике ведения дискуссии, овладению
навыками написания и представления презентаций по различным
экономическим темам.
Учебник допущен Министерством науки и образования Российской
Федерации для студентов высших учебных заведений, обучающихся по
экономическим специальностям.
УДК 811.111(075.8)
ББК 81.432.1я73
ISBN 978-5-9765-4497-0
© Коллектив авторов, 2020
© Издательство «ФЛИНТА», 2020
А64
CONTENTS Предисловие ..................................................................................................12 UNIT 1. LABOUR RELATIONS .......................... 14 A. Preliminary discussion ...............................................................................14 B. Pre-reading exercises ..................................................................................14 С. Reading .......................................................................................................14 Collective Bargaining ........................................................................14 D. Vocabulary ..................................................................................................18 E. Make a summary of the text .......................................................................21 F. Grammar notes ............................................................................................21 The Infi nitive .....................................................................................21 Owners Can’t Ignore Union ..............................................................25 G. Speak up .....................................................................................................27 H. Reading the English newspaper .................................................................27 Ryanair Strike: Unions Accuse Airline of Breaching Labour Laws ......................................................................................27 I. Reading the Russian newspaper ..................................................................31 Учителя средних школ в Лос-Анджелесе продолжают забастовку .........................................................................................31 J. Translation ...................................................................................................32 Что такое кадровая «яма» и как в нее не попасть .........................32 К. Case study ..................................................................................................34 US Teacher Strikes Generated Victories. So Why are They Ready to Strike Again? .................................................................................34 UNIT 2. PRODUCTION AND COSTS ..................... 37 A. Preliminary discussion ...............................................................................37 B. Pre-reading exercises ..................................................................................37 C. Reading .......................................................................................................37 Production and Costs .........................................................................37 D. Vocabulary ..................................................................................................42
E. Make a summary of the text .......................................................................44 F. Grammar notes ............................................................................................44 ‘One’ and ‘It’ .....................................................................................44 G. Speak up .....................................................................................................46 H. Reading the English newspaper .................................................................47 OPEC to Slash Oil Production to Help Prop up Prices .....................47 I. Reading the Russian newspaper ..................................................................50 Может ли солнечная энергия конкурировать с углем? ................50 J. Translation ...................................................................................................52 Издержки производства ..................................................................52 К. Speech practice ...........................................................................................54 This Manufacturer Isn’t Moving to China ........................................54 UNIT 3. URGENT PROBLEMS OF MARKETING ......... 57 A. Preliminary discussion ...............................................................................57 B. Pre-reading exercises ..................................................................................57 C. Reading .......................................................................................................57 Evolution of Modern Marketing .......................................................57 D. Vocabulary ..................................................................................................61 E. Make a summary of the text .......................................................................63 F. Grammar notes ............................................................................................64 The Passive ........................................................................................64 G. Speak up .....................................................................................................68 H. Reading the English newspaper .................................................................68 Sports Direct Plans to Rebrand Itself as Frasers Group ....................68 I. Reading the Russian newspaper ..................................................................72 Тренды среди брендов: что готовит 2020 год? .............................72 J. Translation ...................................................................................................75 Внутренний брендинг: реклама или новый подход к стратегии организации? ...............................................................75 К. Case study ..................................................................................................76 Case 1. Examples of Rebranding ......................................................76 Case 2. Coca-Cola to Rebrand “Diet” Fizzy Drinks .........................76
UNIT 4. ECONOMIC DEVELOPMENT AND CULTURAL DIVERSITIES ........................... 78 A. Preliminary discussion ...............................................................................78 B. Pre-reading exercises ..................................................................................78 С. Reading .......................................................................................................78 Culture in Economic Performance ....................................................79 D. Vocabulary ..................................................................................................83 E. Comprehension ...........................................................................................84 F. Grammar notes ............................................................................................85 Modal Verbs: Can (Could), May (Might), Must (Have to), Be to, Should ................................................................................................85 Understanding Culture ......................................................................88 Compound Nouns ..............................................................................91 G. Discussion ..................................................................................................92 H. Make a summary of the text .......................................................................93 I. Reading the English newspaper ...................................................................93 You are Talking to Me .......................................................................93 J. Reading the Russian newspaper ..................................................................96 Разговоры ни о чем: деловые встречи в России удивляют европейцев ......................................................................97 К. Speak up ...................................................................................................101 The Other Customs Barrier .............................................................101 UNIT 5. BUSINESS ETHICS ........................... 105 A. Preliminary discussion .............................................................................105 B. Pre-reading exercises ................................................................................105 С. Reading .....................................................................................................105 Business Ethics ................................................................................106 D. Vocabulary ................................................................................................110 E. Speak up ...................................................................................................112 F. Grammar notes ..........................................................................................112 Ellipsis .............................................................................................112 What Happened to Japanese Business Ethics? ................................113
G. Reading the English newspaper ...............................................................114 How the Oil Industry Has Spent Billions to Control the Climate Change Conversation ......................................................................116 H. Reading the Russian newspaper ...............................................................122 Вопросы деловой этики требуют большего вовлечения бизнес-сообщества ........................................................................122 I. Case study ..................................................................................................125 A Nation of Cheaters .......................................................................125 J. Speak up ....................................................................................................128 UNIT 6. ACCOUNTING ............................... 130 A. Preliminary discussion .............................................................................130 B. Pre-reading exercises ................................................................................130 С. Reading .....................................................................................................130 True and Fair is not Hard and Fast ..................................................131 D. Vocabulary ................................................................................................135 E. Make a summary of the text .....................................................................138 F. Grammar notes ..........................................................................................138 The Participle ..................................................................................138 Try Revolution, not Evolution .........................................................141 G. Speak up ...................................................................................................143 H. Reading the English newspaper ...............................................................143 There’s no Accounting for Accountants ..........................................143 I. Reading the Russian newspaper ................................................................148 Жизнеспособный формат: какие решения позволяют справляться с кризисом .................................................................148 J. Translation .................................................................................................149 Инструменты для анализа финансового состояния предприятия ...................................................................................149 К. Case study ................................................................................................151 UNIT 7. BANKING ................................... 152 A. Preliminary discussion .............................................................................152 B. Pre-reading exercises ................................................................................152
С. Reading .....................................................................................................152 Recent Developments in Money and Banking ................................152 D. Vocabulary ................................................................................................156 E. Make a summary of the text .....................................................................159 F. Grammar notes ..........................................................................................159 Participles as Conjunctions and Prepositions ..................................159 The ‘-ing’ Forms ..............................................................................160 Deutsche Bank Sees Signs of an Upturn .........................................163 G. Speak up ...................................................................................................164 H. Reading the English newspaper ...............................................................165 What Facebook’s New Currency Means for the Banking System .............................................................................................165 I. Reading the Russian newspaper ................................................................170 Банки сокращают долю неидеальных клиентов .........................170 J. Translation .................................................................................................172 Деньги так и не дождались комфортных условий ......................172 К. Case study ................................................................................................173 How will People Bank in the Future? .............................................173 UNIT 8. FINANCIAL MARKETS AND INVESTMENTS ................................... 177 A. Preliminary discussion .............................................................................177 B. Pre-reading exercises ................................................................................177 C. Reading .....................................................................................................177 America’s Financial Markets ...........................................................178 D. Vocabulary ................................................................................................180 E. Make a summary of the text .....................................................................183 F. Grammar notes ..........................................................................................183 Sentences of Real and Unreal Condition .........................................183 G. Speak up ...................................................................................................186 H. Reading the English newspaper ...............................................................187 Markets are Braced for a Global Downturn ....................................187
I. Reading the Russian newspaper ................................................................193 Самые богатые инвесторы мира озаботились будущим планеты ...........................................................................................193 J. Translation .................................................................................................196 МВФ оценил объем фиктивных инвестиций в мире в $15 трлн ...........................................................................196 К. Case study ................................................................................................197 Charities and Social Enterprises: Invest Responsibly or Lose Public Trust ........................................................................197 UNIT 9. THE ROLE OF GOVERNMENT ............... 201 A. Preliminary discussion .............................................................................201 B. Pre-reading exercises ................................................................................201 C. Reading .....................................................................................................201 What Role Should the State Play in the Economy? ........................202 D. Vocabulary ................................................................................................205 E. Make a summary of the text .....................................................................207 F. Grammar notes ..........................................................................................207 Mixed Conditionals .........................................................................207 G. Reading the English newspaper ...............................................................210 How America’s Government Shutdown is Affecting Flyers ...........210 Н. Reading the Russian newspaper ...............................................................213 Роль государства в экономике будет возрастать .........................213 I. Speak up ....................................................................................................216 J. Case study ..................................................................................................218 How Government Can Affect Market .............................................218 UNIT 10. MONETARY AND FISCAL POLICY ........... 222 A. Preliminary discussion .............................................................................222 B. Pre-reading exercises ................................................................................222 C. Reading .....................................................................................................222 Effectiveness of Monetary Policy ...................................................223 D. Vocabulary ................................................................................................227
E. Make a summary of the text .....................................................................230 F. Grammar notes ..........................................................................................230 The Gerund ......................................................................................230 Bank of Japan Eases Monetary Policy ............................................233 G. Speak up ...................................................................................................235 H. Reading the English newspaper ...............................................................235 Monetary Policy in Africa Has Become More Orthodox ................235 I. Reading the Russian newspaper ................................................................239 Выйти из ловушки: как Россия намерена достичь роста ВВП ......................................................................................239 J. Translation .................................................................................................241 Кредитно-денежная политика и ее эффективность ....................241 К. Case study ................................................................................................242 Is Modern Monetary Theory Nutty or Essential? ............................242 UNIT 11. GLOBALISATION ........................... 246 A. Preliminary discussion .............................................................................246 B. Pre-reading exercises ................................................................................246 C. Reading .....................................................................................................246 There is an Alternative to Globalisation: It’s Localisation — a Global Manifesto ..........................................................................247 D. Vocabulary ................................................................................................251 E. Make a summary of the text .....................................................................253 F. Grammar notes ..........................................................................................254 Inversion ..........................................................................................254 G. Speak up ...................................................................................................257 H. Reading the English newspaper ...............................................................258 The Globalisation Counter-Reaction ...............................................258 I. Reading the Russian newspaper ................................................................263 Неуловимо, но неизбежно: почему мировая экономика входит в новый кризис и какова роль глобализации в этих процессах ............................................................................263
J. Translation .................................................................................................266 Орешкин предупредил о «разматывании клубка глобализации» во время кризиса ............................................................................266 К. Case study ................................................................................................267 UNIT 12. ECONOMICS AND ECOLOGY ............... 270 A. Preliminary discussion .............................................................................270 B. Pre-reading exercises ................................................................................270 С. Reading .....................................................................................................270 Global Problems Need Global Solutions ........................................270 D. Vocabulary ................................................................................................275 E. Make a summary of the text .....................................................................278 F. Grammar notes ..........................................................................................278 Causative .........................................................................................278 G. Speak up ...................................................................................................281 H. Reading the English newspaper ...............................................................282 Atmospheric Pressure ......................................................................282 I. Reading the Russian newspaper ................................................................286 Проблемы взаимодействия экологии и экономики ....................286 J. Translation .................................................................................................288 Как выживает канадский север ....................................................289 К. Case study ................................................................................................290 The Importance of Error in Ecology ...............................................290 UNIT 13. INTERNATIONAL TRADE ................... 292 A. Preliminary discussion .............................................................................292 B. Pre-reading exercises ................................................................................292 C. Reading .....................................................................................................292 International Specialisation .............................................................293 D. Vocabulary ................................................................................................297 E. Make a summary of the text .....................................................................300 F. Grammar revision .....................................................................................301 Exports Collapse as Coronavirus Freezes International Trade ........301
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