Деловой английский: менеджмент и глобальное производство. Business English: management and global production

М.Ю. Фадеева 

ДЕЛОВОЙ АНГЛИЙСКИЙ 
Менеджмент 
и глобальное производство 
_____________________________

BUSINESS ENGLISH 
Management and global production

Учебно-методическое пособие 

3-е издание, стереотипное

Москва
Издательство «ФЛИНТА»
2018

УДК 811.111(075.8)
ББК  81.432.1я73

Ф15 

Н а уч н ы й  р е д а к т о р : 

д-р пед. наук, проф., зав. кафедрой общей 

и профессиональной педагогики ФГБОУ ВО «Оренбургский

 государственный университет» А.В. Кирьякова

Р е ц е н з е н т ы : 

канд. филол. наук, доцент кафедры гуманитарных 

и социально-экономических наук Новотроицкого филиала 

Национального исследовательского технологического 

университета «Московский институт стали и сплавов» Н.В. Боброва;

директор Орского филиала АОЧУ ВО «Московский 

финансово-юридический университет (МФЮА)» А.Ю. Чабанова

Фадеева М. Ю. 

Ф15
Деловой английский: менеджмент и глобальное производство.
 Business English: management and global production [Электронный 
ресурс] : учеб.-метод. пособие / М.Ю. Фадеева. — 3-е изд., стер. — 
М. : ФЛИНТА, 2018. — 112 с. 

ISBN 978-5-9765-3423-0 

Данное учебно-методическое пособие является дополнительным 
источником изучения актуальной тематики по специальности. Пособие 
содержит тексты, лексико-грамматические упражнения, повышающие 
уровень коммуникативных умений, лингвокоммуникативной и профессиональной компетенций студентов университета. Пособие имеет четкую структуру, содержит научные аутентичные материалы носителей 
англоязычной культуры и лингвокоммуникативный тезаурус, способствующий эффективному овладению деловой иноязычной коммуникацией в сфере бизнеса и экономики.
Для студентов, аспирантов и преподавателей экономических 
факультетов вузов.

УДК 811.111(075.8)
ББК  81.432.1я73

ISBN 978-5-9765-3423-0 
© Фадеева М. Ю., 2017 
© Издательство «ФЛИНТА», 2017 

Содержание

Введение ……………….…………………………………………
4

1.Тексты и задания по обучению английской речи ……………
6

1.1. Методические аспекты по обучению грамматике 

и лексике в устных монологических высказываниях ………….
6

1.2. Understanding cultural differences …………….…….…
10

1.3. Meeting people ……………………………………..…...
15

1.4. Definition of management ………………………………
20

1.5. Levels and areas of management ……………………….
25

1.6. Management skills ………………………………………
31

1.7. Doing the business ………………………………………
35

1.8. Lowest cost isn't always the answer …………………….
40

1.9. Dell tries to crack south America ……………………….
45

1.10. After the deal …………………………………….…….
50

1.11. The e-lance economy …………………………………..
55

2. Лингво-коммуникативный тезаурус студентов-экономистов
60

2.1. Small business ………………………………….……….
60

2.2. Criminal law (Уголовное право) ……………….………
67

2.3. Employment law (Трудовое право) …………….……...
77

2.4. Internet law (Правовое регулирование интернета) …..
83

2.5. Real estate (Недвижимое имущество) …………….…..
86

2.6. Trademarks & copyrights (Авторское право) ………....
103

2.7. Wills & estate planning (Наследственное право) ….….
104

Библиографический список ……………………………………..
109

Введение

Данное пособие составлено в соответствии с рабочей програм
мой по дисциплине «Английский язык» и предназначено для студен
тов по специальностям: «Экономика, бухгалтерский учет и анализ», 

«Производственный менеджмент и государственное муниципальное 

управление».

Тексты, предложенные для студентов, строго структурированы с 

учетом аксиологии креативности современного отечественного обра
зования, в них большое внимание уделяется упражнениям на изучение 

специальной лексики и экономической терминологии, что поможет 

студентам в будущей профессиональной деятельности стать квали
фицированными специалистами, работать со специальной литерату
рой и успешно пользоваться Интернет-ресурсами.

Пособие рассчитано на изучение английского языка студентами 

2-3 курсов вуза по 10 темам:

1. Understanding cultural differences.

2. Meeting people.

3. Definition of management.

4. Levels and areas of management.

5. Management skills.

6. Doing the business.

7. Lowest cost isn't always the answer.

8. Dell tries to crack south America.

9. After the deal.

10. The e-lance economy.

Использование новейшей специальной литературы при обучении 

английскому языку способствует накоплению фоновых знаний, по
вышает мотивацию обучаемых и их ценностные ориентиры.

В пособии приводится специально разработанный тезаурус, со
стоящий из разделов экономической и юридической направленности:

1. Small business.

2. Criminal law (Уголовное право).

3. Employment law (Трудовое право).

4. Internet law (Правовое регулирование интернета).

5. Real estate (Недвижимое имущество).

6. Trademarks & copyrights (Авторское право).

7. Wills & estate planning (Наследственное право).

Данная профессиональная терминология помогает избежать 

конфликта культур в осуществлении деловой коммуникации, уладить 

столкновения в проблемных ситуациях общения. Она поможет само
стоятельно регулировать усилия, вкладываемые в профессиональную 

деятельность и карьеру. 

1.ТЕКСТЫ И ЗАДАНИЯ ПО ОБУЧЕНИЮ АНГЛИЙСКОЙ РЕЧИ

1.1.
МЕТОДИЧЕСКИЕ АСПЕКТЫ ПО ОБУЧЕНИЮ ГРАММАТИКЕ

И ЛЕКСИКЕ В УСТНЫХ МОНОЛОГИЧЕСКИХ ВЫСКАЗЫВАНИЯХ

Task 1. Read this list of customs in the USA. Are they the same or 

different in Russia? Check S (similar) or D (different)

1. People are usually punctual for appointments. In fact, most people 

arrive slightly early.

2. Business meetings are friendly, but even so, there isn't much so
cializing beforehand.

3. Lunch is usually a fairly light meal that doesn't last long.
4. Both men and women shake hands when introduced.
5. It's common to ask people you meet what kind of work they do.
6. Many people eat dinner early in the evening, around 6:00 p.m.
7. People generally talk quite a bit while they're eating dinner.
8. It's not uncommon for couples to display affection in public.
9. When invited to someone's home, you're not necessarily expected to 

bring a gift. Even so, something small, such as flowers or dessert, is always 
appreciated. 

10. Most people open gifts as soon as they receive them.

Task 2. What is culture? Choose the four factors below which you 

think are the most important in creating a culture

Climate
Language
Social customs and traditions

Institutions
Arts
Historical events
Ideas and beliefs

Religion
Ceremonies and festivals
Cuisine
Geography

What do you miss most about Russia or Russian culture when you 

go abroad.

Task 3. How important are the following things when doing 

business in Russia? Are they: a) important; b) not important, or c) best 
avoided?

– exchanging business cards
– shaking hands

– kissing
– socializing with contacts
– small talk before meeting
– accepting interruption
– using first names
– formality (how you dress, how you talk to colleagues, what names 

you use, etc.)

– punctuality
– humor
– giving presents
– being direct (saying exactly what you think)
How important are the things on the list above when doing busi
ness in the United States? Discuss this question in class and comment 
on similarities and differences between Russian and American business 
culture.

Use the information in the following chart to make sentences 

about the dos and don'ts of American customs. Use the infinitive form 
of the verb in your answers.

DOs
DON'Ts

Acceptable: gesture with your hands 
while speaking
Polite: ask people how they feel
Customary: ask people what they do 
for a living

Inappropriate: talk about religion 
with people you don't know well
Impolite: ask someone about his or 
her salary

1. It's acceptable to gesture with your hands while speaking.
2. _____________________________________________________
3. _____________________________________________________
4. _____________________________________________________
5. _____________________________________________________

Task 4. Circle the best word to complete each sentence
1. It's a (culture/custom/reason) to take off your shoes before you enter 

someone's home in Japan.

2. Hotels are very (comfortable/curious/uncertain) here, and most 

have good service.

3. The crime rate is very high in this city, but this is a safe neighbor
hood, so don't be (embarrassed/ calm/nervous) walking around here.

4. Unfortunately, I wasn't dressed appropriately for the (church / hotel /

hospital). I didn't have a hat, so I wasn't allowed in.

5. I hate flying. I always feel (anxious/calm/secure) and frightened.
6. When you visit a temple, keep in mind that (smoking / praying /

marrying) is not allowed.

Task 5. Answer these questions about the customs in Russia. 

Write complete sentences. Then, work with a partner. Practice asking 
these questions: Imagine that you ask your American associates about 
the customs in the U.S.A.

1. What should you take with you when you are invited to someone's home?

When you ………………………………………………………….
When you meet someone for the first time, what should you do?
When you ………………………………………………………….

2. If you eat in a restaurant, what should you leave for a tip?

If you ……………………………………………………………..
What do you do if a friend gets engaged?
If a friend ………………………………………………………….
What does your family usually do when a relative graduates from 

high school?

When a …………………………………………………………….

Task 6. Complete these sentences. Use words from the list below
confident, depressed, embarrassed, fascinated, uncomfortable1. 

1. In my country, people never leave tips. So when I first went abroad, 

I kept forgetting to tip waiters. I felt really …..

2. The first time I travelled abroad, I felt really ….. I was alone, I 

didn’t speak the language, and I didn’t make any friends.

3. I just spent a year in France learning to speak French. It was a sat
isfying experience, and I was ….. by the culture.

4. At first I really didn't like shopping in the open-air markets. I felt

….. because so many people were trying to sell me something at the same 
time.

5. When I arrived in Lisbon, I was nervous because I couldn't speak 

any Portuguese. As I began to learn the language, though, I became more 
….. about living there.

Task 7. Are these customs similar to or different from customs in 

Russian culture? Check similar (S) or different (D). For the customs 
that are different, write an explanation

1. In Japan, it's customary to take off your shoes when entering a 

home.

In my culture ………………………………………………………….
2. In the United States, making eye contact when talking to someone is 

important.

………………………………………………………………………...
3. In Greece, it's typical to kiss friends and relatives on both cheeks 

when meeting them.

………………………………………………………………………...
4. In Colombia, arriving 30 minutes late to a dinner party is acceptable.
………………………………………………………………………...
Before reading, write definitions foe these words.

Culture
Culture shock
Stereotypes

1.2. UNDERSTANDING CULTURAL DIFFERENCES

Each society has its own beliefs, attitudes, customs, behaviors, and 

social habits. These give people a sense of who they are, how they are 
supposed to behave, and what they should or should not do.

People become conscious of such rules when they meet people from 

different cultures. For example, the rules about when to eat vary from culture to culture. Many North Americans and Europeans organize their 
timetables around three mealtimes a day. In other countries, on the other 
hand, it's not the custom to have strict rules like this – people eat when they 
want to, and every family has its own timetable.

When people visit or live in a country for the first time, they are often 

surprised at the differences that exist between their own culture and the 
culture in the other country. For some people, traveling abroad is the thing 
they enjoy most in life; for others, though, cultural differences make them 
feel uncomfortable, frightened, or even insecure. This is known as «culture 
shock».

When you're visiting a foreign country, it is important to understand 

and appreciate cultural differences. This can help people avoid misunderstandings, develop friendships more easily, and feel more comfortable when 
traveling or living abroad.

Here are several things to do in order to avoid culture shock.
1. Avoid quick judgments; try to understand people in another culture 

from their own point of view.

2. Become aware of what is going on around you and why.
3. Don't think of your cultural habits as «right» and other people's as 

«wrong».

4. Be willing to try new things and to have new experiences.
5. Try to appreciate and understand other people's values.
6. Think about your own culture and how it influences your attitudes 

and actions.

7. Avoid having negative stereotypes about foreigners and cultures.
8. Show interest in as well as respect, sincerity, acceptance, and con
cern for things that are important to other people.

Task 1. Advice about business customs
Read this e-mail.
To: Mr. Brendan Dunn
From: Marta Alvarez
Subject: Your trip to Colombia
Dear Mr. Dunn:
You asked about Colombian business customs, and it's my pleasure to 

give you some advice to help you during your first trip to Colombia.

Colombia is a hot country, but men should wear dark-colored suits, 

white shirts, and ties to work.

Business cards are very important. Your card should be in English on 

one side, and in Spanish on the other. Don't leave meetings quickly. You 
should stay and have some non-business small talk before you go.

You should schedule meetings two to three weeks in advance. Don't 

make back-to-back appointments. You should leave two to three hours 
between meetings.

Use this e-mail about business customs in Colombia as a model. 

Write an e-mail message to your American business associate about 
business customs in Russia. Some possible topics to include are: business cards; greetings and introductions; meeting manners; conversation topics; business entertaining; clothing; table manners; weather.

Then write an e-mail message to your American business associate 

asking about business customs in the USA.

Task 2. Family council
Work in small groups (3 to 4 students). Role-play the situations.
Group A: your Russian family would like to have an exchange 

American student live with you. Discuss ideas on advantages and disadvantages of this decision.