STUDIES FOR SPECIAL PURPOSES

Н.Н. Зеркина
Е.А. Ломакина

STUDIES 
FOR
SPECIAL PURPOSES 

Учебное пособие по деловому английскому 
языку для студентов-магистрантов  
неязыковых специальностей и направлений 

3-е издание, стереотипное

Москва
Издательство «ФЛИНТА»
2021 

УДК 811.111(075.8)
ББК 81.2 Англ-923 

З57 

Р е ц е н з е н т ы :

кафедра иностранных языков и профессиональных коммуникаций

Московского государственного строительного университета

канд. филол. наук, доцент А.Н. Сак;

канд. филол. наук, доцент И.П. Павлючко

Авторы : 

Н.Н. Зеркина– Part 1. PUBLIC SPEECH, Part 2. TELEPHONE CALLS 

Е.А. Ломакина – Part 3. STYLES, Part 4. SCIENTIFIC REPORT 

З57

Зеркина Н.Н. 
      STUDIES FOR SPECIAL PURPOSES [Электронный ресурс]: учеб. 
пособие по деловому английскому языку / Н.Н. Зеркина, Е.А. 
Ломакина — 3-е изд., стер. — М. : ФЛИНТА, 2021. — 101 с. 

ISBN 978-5-9765-2780-5 

Предлагаемое издание является учебным пособием по деловому 
английскому языку для магистрантов 1 курса по специальностям 
040400.68 «Социальная работа», 032700.68 «Филология», 050100.68 
«Педагогическое образование». 

Пособие состоит из четырех частей, каждая из которых имеет
базовый инструктирующий текст, упражнения на лексику, итоговый
тест, а так же аутентичный текст с инструкцией по составлению
краткого изложения. Пособие направлено на совершенствование
лексических навыков, расширение словарного запаса студентов и
ориентацию на выбор соответствующих лексических средств при
работе с текстами, принадлежащими к разным стилям речи.

УДК 811.111(075.8)
ББК 81.2 Англ-923 

ISBN 978-5-9765-2780-5   
 © Зеркина Н.Н., Ломакина Е.А., 2016 
 © Издательство «ФЛИНТА», 2016

CONTENTS 

Introduction 
4 

Part 1. PUBLIC SPEECH 
5 

Part 2. TELEPHONE CALLS 
28 

Part 3. STYLES 
53 

Part 4. SCIENTIFIC REPORT 
72 

References 
96 

TEST FORMS 
97 

Introduction

Учебное 
пособие 
разработано 
для 
студентов
магистрантов 
1 
курса 
по 
специальностям 
040400.68 

«Социальная работа», 032700.68 «Филология», 050100.68 

«Педагогическое образование». 

Структура 
пособия 
обеспечивает 
возможность 

совершенствования 
лексико-грамматических 
навыков 
и 

умений 
студентов, 
ориентированных 
на 
научно
профессиональное общение. Пособие позволяет развивать 

основные навыки и приемы чтения, перевода, знакомит 

студентов 
с 
актуальной 
информацией 
справочного 

характера в области делового общения на английском 

языке. 

Пособие состоит из введения, четырех частей (Part 1. 

PUBLIC SPEECH, Part 2. TELEPHONE CALLS, Part 3. STYLES, Part 

4. SCIENTIFIC REPORT), списка литературы и тестовых форм. 

Каждая часть состоит из базового текста; комплекса 

упражнений к тексту, направленных на активизацию лексики, 

развитие 
навыков 
и 
умений 
перевода; 
теста 
и 

дополнительного 
фактуального 
аутентичного 
текста 
с 

инструкцией по составлению краткого изложения (summary). 

Эпиграф к каждой части может служить темой для 

дискуссии. 

Пособие имеет как обучающий, так и прикладной, 

инструктирующий характер в плане делового общения. 

4 
 

PART 1 
 

Make sure you have finished speaking 

before your audience has finished listening. 

Dorothy Sarnoff 1914–2008 
American soprano 
 
 
PUBLIC SPEECH 
 
I. Read the text and find the answers to these questions. 
 
1) Why do we have to speak on public? 
2) Why are good public speaking skills important in           
life and career? 
3) Do all speeches have anything in common? 
4) What are the common features of all speeches? 
5) How would you know whether people listen to you or 
not? 
6) What is the typical plan of a speech? 
7) How should you get practice in delivering a speech? 
8) What should you pay special attention to? 
9) What are the most memorable bits of any speech? 
10) What strategies are to be followed to become a better 
speaker? 
 
Public Speaking 
 

Public speaking is something almost everybody has to do 

at least once in their lifetime. Many of us find it stressful and 
nerve racking. Whether we're talking in a team meeting or 
presenting in front of an audience, we all have to speak in public 
from time to time. 

We can do this well or we can do this badly, and the 
outcome strongly affects the way that people think about us. This 
is why public speaking causes so much anxiety and concern. 
The good news is that, with thorough preparation and 
practice, you can overcome your nervousness and perform 
exceptionally well. 

5 
 

Even if you don't need to make regular presentations in 
front of a group, there are plenty of situations where good public 
speaking skills can help you advance your career and create 
opportunities. For example, you might have to talk about your 
organization at a conference, make a speech after accepting an 
award, or teach a class to new recruits. Public speaking also 
includes online presentations or talks; for instance, when training 
a virtual team, or when speaking to a group of customers in an 
online meeting. 
Good public speaking skills are important in other areas of 
your life, as well. You might be asked to make a speech at a 
friend's wedding, give a eulogy for a loved one, or inspire a 
group of volunteers at a charity event. 
In short, being a good public speaker can enhance your 
reputation, boost your self-confidence, and open up countless 
opportunities. 
So, you may speak on public for different reasons, on 
different subjects, to people of different business culture and 
personal taste. The speaker may want 
• to inform the audience about some subject matter; 
• to introduce some subject matter; 
• to encourage the audience to make a decision; 
• to sell goods/ services. 
However, delivering speeches will be almost the same in 
structure. Language points will differ a little. All good speeches 
have two things in common: the underlying structure and the 
language points which typically arise to serve this structure. 

Public speaking doesn't have to be your greatest 

nightmare, nor does it have to be stressful. 

All of these public speaking scenarios have something in 

common. If you want to share a financial report or some other 
information, you have to be prepared. Even if you are naturally a 
funny person, you deliver an entertaining speech with no 
preparation. And if you support your sales presentation with facts 
and support your argument, you will certainly be more 
successful. The first essential step to succeed in public speaking 
is simply to prepare. 

If you are going to deliver a speech, you must first have a 
plan. You should know exactly where and when the report is to 

6 
 

be made. Having a clear idea of what the people in the audience 
are: their knowledge on the subject, status, age, business 
culture, specific interests – these help identify the needs of the 
audience. The information you are going to present should be 
tailored to meet the needs of the listeners. You should also 
devise the most appropriate format and sketch out for the use of 
demonstration materials and handouts. After providing answers 
to seven basic questions: why?, to whom?, what?, where?, 
when?, how long?, how?, you get down the plan of the report. It 
may be as follows: 
1. Greeting/ Introducing oneself; 
2. Introducing the subject; 
3. Describing the sequence; 
4. Starting the report itself; 
5. Moving to the next point; 
6. Summarizing; 
7. Concluding; 
8. Thanking/ inviting questions. 
Besides, there's a good reason that we say, "Practice 
makes perfect!" You simply cannot be a confident, compelling 
speaker without practice. 
To get practice, seek opportunities to speak in front of 
others. For example, Toastmasters is a club geared specifically 
towards aspiring speakers, and you can get plenty of practice at 
Toastmasters sessions. You could also put yourself in situations 
that require public speaking, such as by cross-training a group 
from another department, or by volunteering to speak at team 
meetings. 
If you're going to be delivering a presentation or prepared 
speech, create it as early as possible. The earlier you put it 
together, the more time you'll have to practice. 
Practice it plenty of times alone, using the resources you'll 
rely on at the event, and, as you practice, tweak your words until 
they flow smoothly and easily. Then, if appropriate, do a dummy 
run in front of a small audience: this will help you calm your jitters 
and make you feel more comfortable with the material. Your 
audience can also give you useful feedback, both on your 
material and on your performance. 

7 
 

You should make all the necessary preparations (audiovisual material, etc.) beforehand. Pay special attention to the 
opening and closing courtesies as the most memorable bits. 
Appear before the audience well groomed. Maintain eye contact 
and use body language to emphasize your talk. When answering 
questions from the audience, be sure you understand the 
question. Keep to the point, make your answers as brief as 
possible. Be friendly and flexible, try to react to the situation. 
Keep the time limit of your talk. 
So, chances are that you'll sometimes have to speak in 
public as part of your role. While this can seem intimidating, the 
benefits of being able to speak well outweigh any perceived 
fears. To become a better speaker, use the following strategies: 
• Plan appropriately. 
• Practice. 
• Engage with your audience. 
• Pay attention to body language. 
• Think positively. 
• Cope with your nerves. 
• Watch recordings of your speeches. 
If you speak well in public, it can help you get a job or 
promotion, raise awareness for your team or organization, and 
educate others. The more you push yourself to speak in front of 
others, the better you'll become, and the more confidence you'll 
have. 
 See more at: 
http://www.mindtools.com/CommSkll/PublicSpeaking.htm#sthash
.43WaiDSq.dpuf 
 
II. Remember the words and use them in sentences of your 
own. 
Nouns
Существительные

Audience
аудитория 
(слушателей)

Listener
cлушатель

terms of reference
программа, 
повестка

дня

official document
официальный документ

demonstration 
демонстрационные 

8 
 

materials
материалы

Handout
раздаточный материал

List
перечень, список

Photograph
фотография

transparency/ slide
слайд

Drawing
чертёж

Table
таблица

Graph
график

Chart
схема

Sample
образец

Model
модель

Verbs
глаголы

Arrange
устраивать, 
организовывать

plan for
планировать

Design
разрабатывать

Build
строить, 
конструировать

Deliver
предоставлять

Call
призывать

Introduce
представлять, вводить 
в курс

Encourage
поощрять, побуждать

Begin
начинать

Complete
заканчивать, заключать

Outline
кратко очертить

Remind
напоминать

Tailor
приспособить для какой 
либо цели

Adjectives & Adverbs
Прилагательные
и 

наречия

Appropriate
соответствующий

Friendly
приветливый, 
дружелюбный

Flexible
гибкий

Groomed
ухоженный, аккуратный

Memorable
запоминающийся

9 
 

III. Remember the definitions of the words. 
 

Element (n)
Part of a whole 

Follow-up (n)
A second or immediate 
following action

Review (n)
General examination

Impression (n)
What someone thinks 
about another

Flexibility (n)
Adaptability

Receptive (adj)
Open

Related (adj)
Connected

To the point (adv)
Directly and clearly

Within (prep)
In the limits of a specific 
time

Advancement (n)
The 
act 
of 
moving 

ahead, succes, promotion 

Deadline (n)
The limit before or by 
which 
something 

must to be completed

As a whole (adv)
In total

Well groomed (adj)
Carefully dressed, very 
neat

Grasp (v)
Understand

Mention (v)
Inform, speak of briefly

Refer (v)
Send 
or 
direct 
for 

information

 
IV. Match the terms with the Russian equivalents. 
 
Terms of reference
Аудитория

Audience
Набросать

Handout
Программа

Plan for
Запоминающийся

Encourage
Планировать

Outline
Тезисы доклада

Appropriate
Побуждать

Memorable
Соответствующий

 

10