Теоретические и прикладные аспекты научных исследований

ЛАБОРАТОРИЯ ПРИКЛАДНЫХ ЭКОНОМИЧЕСКИХ 
ИССЛЕДОВАНИЙ ИМЕНИ КЕЙНСА 

ТЕОРЕТИЧЕСКИЕ И 
ПРИКЛАДНЫЕ АСПЕКТЫ 
НАУЧНЫХ ИССЛЕДОВАНИЙ 

Сборник научных статей по материалам 
международной научно-практической конференции 
30 января 2015 г. 

Москва 2024 

УДК 330 
ББК 65 
Т 11 

Т11 

Теоретические и прикладные аспекты научных исследований: 
Статьи и доклады участников международной научно-практической 
конференции. Дата и место проведения: Москва 30 января 2015 г. 
Организатор: Лаборатория прикладных экономических исследований 
имени Кейнса. – М.: Издательство «Научный консультант», 2024. – 52 с.  

ISBN: 978-5-9906383-0-3 

Участники 
научно-практической 
конференции 
«Теоретические 
и 
прикладные аспекты научных исследований» изучили широкий спектр 
теоретических и прикладных научных исследований. Представителями 
академического сообщества из России и стран СНГ были рассмотрены 
актуальные 
вопросы 
данной 
тематики. 
Молодые 
ученые, 
студенты, 
магистранты и преподаватели из стран СНГ на конференции (30 января 2015 г.) 
обсудили наиболее перспективные направления научных исследований. 
Представленные в сборнике статьи будут интересны широкому кругу 
читателей, интересующихся социально-экономических направлением знания.  
Сборник 
предназначен 
для 
научных 
работников, 
студентов 
и 
преподавателей высших учебных заведений, руководителей коммерческих 
предприятий. Может использоваться в качестве дополнительного учебного 
пособия в процессе обучения магистрантов и аспирантов по соответствующим 
направлениям.  

Сборник 
научных 
статей 
участников 
конференции 
подготовлен 
по 
материалам, 
представленным 
в 
электронном 
виде. 
Ответственность за содержание материалов 
несут авторы. 

ISBN 978-5-9906383-0-3 

УДК 330 
ББК 65 

© Оформление. ООО «Виктория+», 
ЛПЭИ им. Кейнса, 2024 

Содержание / Contents 

Agafonov V.P., Obolensky N.V. Competitive Strategies of Small and Mid-Sized 
Brewing Companies in Russian Market .................................................................... 4 
Акубекова Д.Г. Активизация словообразовательных потенций языка в 
процессе межкультурной коммуникации ............................................................. 7 
Безруков Д.А. Борьба с оффшорным бизнесом ................................................... 9 
Безруков Д.А. Отключение России от СВИФТ: угроза или преимущество? . 12 
Бурумбаева А.Р. Информационная экономика .................................................. 16 
Власов А.В., Забуга Н.В. Современная демографическая ситуация в России. 
Проблемы и перспективы. .................................................................................... 17 
Жукова О.В. Инновационные системы управления в ипотечной сфере на 
основе европейского опыта работы строительных обществ ............................ 20 
Забуга Н.В., Власов А.В. Сущность государственной политики в мировом 
сообществе ............................................................................................................. 27 
Запруднова Л.А. Перспективы и проблемы социально-экономического 
развития Евразийского экономического союза ................................................. 29 
Пантелеева М.С. Моделирование расчета стоимости строительной продукции 
на основе количественного подхода к оценке трудового поведения работника
 ................................................................................................................................. 32 
Петухов В.Д. Пример расчёта Индекса Хирша .................................................. 36 
Примжарова К.К. Оценка эффективности производственной деятельности 
предприятия ........................................................................................................... 38 
Прокопенков И.А. Надежность – важнейший экономический показатель 
радиоэлектронной техники .................................................................................. 41 
Рахимова Ф.А. Рынок международного туризма в Казахстане ........................ 44 
Кривцова М.К., Подзорова М.А., Тамбиев Э.Р. Характеристика стратегий 
устойчивого 
социально-экономического 
развития 
муниципального 
образования ............................................................................................................ 46 
Трущенко М.Н. Качество жизни у пациентов с хронической лицевой болью47 
Фомин А.А. О некоторых аспектах цикличности инновационного развития 49 
 

 

 
 

Agafonov V.P., Obolensky N.V. 
Competitive Strategies of Small and Mid-Sized Brewing Companies in 
Russian Market 
Nizhny Novgorod state engineering-economic Institute,  
Knyaginino, Nizhny Novgorod region, Russia 
 
Abstract Although, brewing is an industry that is not supported by government 
and general public because of health care point of view, nevertheless the industry 
should be developed, especially by domestic producers. Otherwise the transnational 
beer-companies would finally capture Russian beer market. Thus, the goal of this 
article not to spread beer-alcoholism, but to help local beer producers to find their 
market shares in current condition. 
The main purpose of the article is to provide business representatives with 
actual information and prospective view of how Russia’s WTO accession will affect 
domestic brewing market. Critically inclined expert’s estimations are given in the 
article, so the method expert evaluation is applied. The key point is that WTO 
accession has negative impact not only on large business, focused on mass consumer, 
but also on the small and medium sized companies of that market. The experts 
associate that with the facts that state policy is not supposed to support such industry, 
there’s no sufficient conditions for the initial growth and basic performance, on the 
other hand, the companies themselves have neither developing strategies and 
production facilities, nor advertising budget. Opposite point of view is that Russia’s 
WTO accession will play rather positive role for small and mid-sized companies. 
Moreover the article refers to competitive strategies, which are appropriate in 
current conditions on the Russian brewing market. Such strategies are focused on 
objective appearances and correlation of suppliers, distributors and beer consumers. 
Findings of the manuscript exist in the very particular strategies suggested: expansion 
of various products production; development of the beer consumption culture; 
development of brewing restaurants; beer line extension.  
Keywords Export custom duty rate, The World Trade Organization, Marrakesh 
Trade Agreement on WTO, custom tariff, brewing market, local producers, 
international beer producers, competitive strategies.  
 
Russian export duties were approved by the Federal Law in accordance with its 
liabilities after the World Trade Organization Accession. That Law came in force on 
August 23th, 2012, when the Protocol on Accession of the Russian Federation to the 
Marrakesh Agreement Establishing the World Trade Organization came onto 
effective. From that moment Russia became full member of the WTO and renewed 
custom tariff, approved by the Eurasian Economic Commission, has came into 

effective. According the statement of Maxim Medvedkov, head of Department for 
trade negotiation in Ministry of economic development and trade – ‘Liabilities to 
WTO will not be spread upon export duties on Russian goods that should remain 
constant. Changes will affect import duties, as a result of which the overall rate of 
Russian’s producer’s tariff protection will be reduced from current 9.5% to 6% in 
2015’1. 
Russia’s WTO accession is still a controversial point, which weakly confirmed 
by deep analysis. Regarding consequences of Russia’s WTO accession on the 
brewing market expert’s opinion is divided. Experts unanimously expect changes, but 
consider it differently.  
Some of experts supposed that Russia’s WTO accession will rather adversely 
affect on brewing market. That is critical opinion on probable consequences of such 
step. In particular, large companies will have repercussions, in a greater degree 
because of their larger market share. Negative changes for Russian producers experts 
associate with appearance on beer market the products with higher quality and better 
marketing strategies. Furthermore, one of the apprehensions of brewing field 
deterioration is the tax increase. 
Experts adhering critical approach consider pernicious influence would affect 
not only large business, focused on mass consumer, but also small and mid-sized 
companies of brewing market. Experts attribute this with the facts that, on hand state 
policy is poorly designed for support and development of brewing field – there is no 
conditions for initial growth and basic operation; on the other hand – companies 
themselves don’t have neither development strategies, nor production capacities and 
advertising budget. Contrary view point is that Russia’s WTO accession will play 
rather positive role for small and mid-sized enterprises. Positive consequences will be 
perceived by: 
 
producers, which have neither issues with product (produce high quality 
beer), nor with sales system. In that case appearance of overseas producers and new 
brands would further motivate local producers; 
 
mini-breweries, operating at the restaurants and bars, which would get 
push for further development, as market is away from satiety; 
 
companies, bars, restaurants, that merchandise beer to extend product 
line in purpose of attracting new customers and retain old customers. 
Supporters of last point, on one had often had difficulties with an objective 
assessment of possible changes, on the other hand inclined to that no changes will be 
caused by WTO accession. 

                                                            
1 http://www.wto.ru/ru/news.asp?msg_id=29095 

To support local brewing experts suggest applying for international experience, 
implementing some of the development models for business profitability increase.  
But not all foreign producers have worldwide reputation. Thus, according to 
beer consumers, strong traditions of brewing and local beer consumption are inherent 
in Czech and Germany.  
With respect to Russia there is an ambiguous situation. Firstly, only slightly 
portion of beer consumers acknowledge existence of developed traditions. Secondly, 
traditions are mostly acknowledged in cities (for instance, in Nizhny Novgorod), in 
which large producers are located, wide range local brands presented and the market 
is more o less multifarious (beer restaurants are existed). 
Concluding experts argumentation on possible adoption of foreign experience 
of brewing field development, following strategies were brought into focus. 
Expansion of various products production. Production strategy enhancement 
by product range extension and diversity to offer another drinks besides beer, for 
instance lemonade etc. Significant point of such strategy is revising of business 
relations with distributors to provide them with extended product line. 
Development of the beer consumption culture. One of the issues of small and 
medium-sized brewing business in Russia, by the experts opinion, is lack of beer 
consumption culture, another words – culture of drinking. Besides, companies 
themselves do not strive for development and increase of consumer service. So, that 
is usually ‘stall business’ and whole promotion is resolved to simple advertisement 
(tensioned banners, paper advertisements etc) in the point of sale. Based on foreign 
experience (Vienna, for instance) local and midsized producers, according to experts, 
should be prominent. At the same time, as a bench mark should be not large 
companies, but similar western enterprises. Secondly, just small and midsized 
business could be the basis of drink culture itself, by offering to customers nor only 
beer, but also some individual hot by-products that could be addition to beer. One of 
the elements of such beer consumption culture could be, according to experts, beer 
festivals.  
Development of brewing restaurants. By the expert’s opinion, appropriate 
result of brewing field development would be an appearance of increasingly more 
mini-breweries. Now, consumer is ready to shift up to new quality level of beer 
consumption. Small breweries should be more focused on end customer and provide 
him with better beer. 
Beer line extension. Such extension should be done by increase of beer types. 
Experts has expressed an opinion, that adoption of successful foreign experience 
could help to extend the line of beer offered to the customer.  
 
References